You could spend months crafting the perfect content for your website. But genuine customer reviews – even if they’re imperfectly…
Guest Blog by Amanda Russell, Content Writer and Strategist, Owner of Chaos Coordination As a business owner, I know that…
Building Brand Authority Beyond Social Media We all have a basic understanding of the term “asset,” right? In business, an…
You probably know by now that I’m a big fan of email marketing. I’m not alone! An estimated 54% of…
I often see websites packed with passive calls to action, such as “Learn More” or “Read More.” These CTAs don’t give your visitors a clear direction or any incentive to take action. ☹️
➡️To drive more conversions, you need to use active and specific language that tells your visitors EXACTLY what to do! Read today’s blog for a ton of helpful examples.
When marketing yourself as a financial professional, you need to prioritize a strategy that builds trust and thought leadership. One of the best ways to do this is to create marketing content that proves that you are competent and trustworthy!
Today’s blog is for insurance agents, estate planners, and wealth advisors. You’ll learn my tried-and-true strategy for a consistent, achievable content marketing plan that works.
I love using Asana to organize my content marketing efforts, so in the blog, I want to pull back the curtain and show you exactly how you can improve your consistency using this project management tool
What if I told you that focusing on email marketing could be the key to your organization’s growth in 2025?
This isn’t hyperbole! Intentional email efforts yield real results, and email is several times more effective than social media in converting prospects.
Let’s explore the best practices for improving your email strategy in the year ahead.
Does your website have a dedicated spot for Frequently Asked Questions (FAQs)? While not absolutely necessary for every business website, in this blog, I’ll explain why an FAQ page can improve user experience and boost search engine visibility!
Is organic social media dead?!
I believe there’s still a time and place for unpaid content. But you MUST encourage engagement on your posts if you’re going to get any traction.
Read this article to discover 100 engaging calls to action you can use!
Ready to overhaul your marketing content calendar?
Whether you have NO existing organizational system and fly by the seat of your pants (hey, we’ve all been there!) or you have a structure in place but would love another perspective, today’s blog is for you.
Learn my 4-step process for creating a marketing content calendar, using a concept I call “content buckets.”
It’s that time of year again. People are starting to think about the holidays, and brands are ramping up their seasonal promotions. Email inboxes are about to get filled to the brim with new promotions, sales, and donation requests.
So, what can you do to stand out?
Whether you want to make a big sale or get your nonprofit in front of key donors on Giving Tuesday, the key to thriving during this busy season is to walk that fine line between feeding the holiday shopping frenzy while actually offering genuine value to your audience.
Let’s talk about how email marketing can help you make the most of your seasonal marketing campaigns without overwhelming yourself or your audience!
A cringy billboard. A glaring typo on a restaurant menu. An annoying grammar mistake in a news headline. As a writer, I can’t help but notice errors in written content. You can relate if you have even a passing interest in marketing or communications! Does your company website pass the test? Let’s review some common website content mistakes so you can improve your user experience and increase your conversion rates.
If you’re responsible for social media at a church or nonprofit organization, this blog is for you. Let’s explore how to harness the power of social media to maximize your outreach and impact!
Churning out marketing content can feel overwhelming, especially when you’re running out of ideas for topics. This blog is designed to solve that problem! Learn about the different types of long-form content, why it’s so effective, and six practical strategies for compiling fresh ideas. Which strategy will you use first?
Knowing that you need to start an email newsletter list is one thing. Actually DOING it is quite another!
Don’t let a lack of content ideas hold you back from starting work on this incredibly valuable marketing tool! Here are some tips for delivering content that will engage and nurture your list to eventually turn your subscribers into some of your business’s biggest fans.
Striking the perfect balance between SEO (Search Engine Optimization) and good, readable content can be a daunting challenge for small businesses.
Have you struggled to produce content that not only pleases algorithms but also appeals to real human beings? This blog will help you untangle that dilemma!
Being a coach or consultant is a rewarding career path – but coming up with fresh social media post ideas after a long day of helping your clients doesn’t always sound like fun!
In this blog, I will share some of my favorite social media post ideas for consultants and coaches – and some great real-life examples, too!
Thought leadership is not just about being knowledgeable; it’s about being KNOWN for your knowledge, and using this expertise to help others.
For small businesses, embracing thought leadership as a strategy can be a game-changer! This blog will teach you how to build thought leadership through consistent content creation. It even includes four clear-cut steps for getting started.
Your website is your “home” online! But is your homepage pulling its weight? This blog will go over the five non-negotiable elements of your website homepage. PS: It includes a bunch of examples!
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Photographers have to get creative when marketing themselves, especially in highly populated areas or tourist destinations. But it doesn’t have to cost a fortune! Social media is free, and with the tips and ideas provided in this blog, you’ll be well on your way to filling your calendar for the foreseeable future.
With summer coming up, it’s the perfect time to reevaluate your social media strategy. If you’re feeling a bit stuck and not sure where to go next, check out this article for a behind-the-scenes look at my top 5 tips for generating new social media post ideas.
Why do certain sales emails have you eagerly clicking “Buy Now” while others see the dreary fate of the trash bin in seconds?
The magic lies in the composition of the email – the carefully chosen words that captivate the reader, honestly show the value of your offer, and make the sale irresistible. In other words, it all comes down to the art and science of email copywriting.
In this article, I’ll share the strategies I use to craft high-converting sales email sequences. This formula will help you convert prospects into customers and clients. Inside, you’ll find templates for the six-email, automated sequence that your prospects will receive.
Have you ever wondered why some landing pages hold your attention like a magnet, convincing you to buy, while others make you bounce faster than a rubber ball?
The difference lies in the “secret sauce” – the words used to draw in the reader and make an offer irresistible! Copywriting magic turns a casual visitor into a loyal customer.
In this article, I’m going to show you exactly how to write great copy for your next landing page. Learn best practices AND explore three hands-on examples!
In today’s fast-changing market, real estate agents are finding that having a consistent digital presence is more important than ever! But constantly creating quality content while listing, showing, and selling houses can be a daunting task!
In this blog, I’ll break down why social media is so important for real estate agents and give you real-life examples of what you can post.
If you’re anything like me, your plate is full of responsibilities and your mind is packed with ideas. Digital organization tools like Asana give you a place to put all of that chaos and creativity in order.
In this blog, I’m excited to show you exactly how I use Asana to save time in my business operations. I’ll give you helpful examples that you can use, whether you’re a solopreneur or part of a larger team.
As small business owners and marketers, we put a lot of work into our email marketing efforts. But crafting emails that capture attention and drive our readers to take action is tricky!
This is where marketing psychology comes into play.
In a crowded digital landscape, you want to earn your spot in a busy person’s inbox. It takes only a second to unsubscribe – so make sure every missive is worthwhile to your audience! Let’s talk about five psychological principles that will help improve your email marketing efforts.
Writing content for a website homepage can feel really daunting, but it’s easier when you have a checklist in hand. Allow me to pull back the curtain and share my exact process for writing content for a website homepage!
LinkedIn is an amazing place to make connections and grow your business! But do you ever feel stuck about what to post? I’ve put together 27 concrete ideas (with examples and templates!) to help you out!
➡️ Let me know which idea you’re going to try…
You can build a successful business without taking every single tip from every “marketing guru” on the internet. You can design a content marketing strategy that will work for you without forcing yourself to do things you dislike.
But IMHO, there are five marketing skills that every entrepreneur needs to master. Take a look at my latest article, and then let me know what you’d add to my list!
Do service providers really need a website? Could you just get by with a great social media presence?
In this blog, I’m going to make the case that small businesses DO need professional websites! In fact, I’ll give you 14 succinct reasons why.
This blog provides nine ways I’m using generative AI to improve my creativity and efficiency as a writer. These methods have helped me overcome writer’s block and achieve a better work/life balance since I’m able to do more work in less time!
Pop Quiz: If you’re hiring someone to rewrite your website, should you choose a content writer or a copywriter? What about an ebook? Or a slogan?
There’s a gray line between “copywriting” and “content writing” that I aim to define in this blog. When you’re done reading it, I’d love to hear your opinion on how you define each role!
Generative AI can be an awesome time-saving tool for content writers. Here’s a quick case study that describes how I used Magai to create a personality quiz for a client’s magnet. I hope it inspires you to try the same for YOUR brand! 🎉
Whether you love social media or you despise it, there’s no ignoring the fact that having a strong social media presence is important for modern brands.
Social media is a great place to engage with your target audience, build a loyal following, increase your brand visibility, and promote new products or services. However, building a solid group of engaged followers takes some work. Ready today’s article to learn how entrepreneurs can make the most out of social media!
Your “About” page is one of the most important pages on your website. This is where you can highlight your credentials, build trust with your audience, and really show the world what you have to offer. After all, people do business with people – and they want to know who is behind your organization.
However, your About page isn’t really about you…it’s about your reader! Does that sound confusing?
In this week’s blog, I share why you should curate this page in a way that connects you with your audience while also providing you with actionable tips for an effective About page.
Does content writing work for small businesses? It sure does! Here are 5 effective ways to start a blog post that will captivate your audience and entice them to keep reading.
I’m pleased to close out this short summer blog series where you got to know each of the incredible team members at Emily Writes! In this blog, you get to meet Katy Compton, an incredible writer who writes content that is so much fun to read.
Over the past few weeks, I’ve been introducing you to my incredible team members. Today, I want to introduce you to Marcia Dean, my Virtual Assistant. Marcia handles a lot of things for our team, including gathering the LinkedIn metrics for all of our clients each month.
Welcome back to a special series where you’ll get to know each of the incredible team members at Emily Writes! This week, I’m so excited to introduce you to Melissa Finley. Melissa produces a ton of content for our clients, especially blogs and social media posts that require in-depth research.
Welcome to a special series where you’ll get to know each of the incredible team members at Emily Writes! While I started out as a one-woman show, I soon discovered that I needed a team. I certainly can’t do it all, and I am incredibly grateful for each woman who contributes to our success. In this blog, I’ll introduce you to Lauren Shissler, an editor and writer on the team.
Welcome to a special series where you’ll get to know each of the incredible team members at Emily Writes! While I started out as a one-woman show, I soon discovered that I needed a team. I certainly can’t do it all, and I am incredibly grateful for each woman who contributes to our success. In this blog, I’ll introduce you to Amanda Russell, my OBM and part of the writing team.
In this blog, I’ll be sharing tips for successfully time blocking your summer, whether you’re raising a toddler or simply trying to achieve a more structured workday. I hope you find inspiration and motivation in seeing how I (try) to maintain a healthy balance!
Are you sick of that pesky writer’s block? Today’s blog reveals my secret weapon: AI! Alongside four other proven strategies, I share how AI has revolutionized my writing process.
Are you on the fence about hiring a content writer? No matter the size of your business or marketing team, help is available. Let’s explore four signs that it might be time to hire an expert content writer to support your business!
Relationships matter, especially in business. And the best social media platform for building genuine business relationships is LinkedIn! In this post, I’ll share six practical steps that have helped me succeed.
Running a business from home has a lot of “pros” – but it can also be very challenging to stay focused and efficient. This blog covers tips for being efficient when running a business from home, including setting firm boundaries around work, selectively scheduling meetings, and clearly defining your role.
Are you struggling to drive conversions on your website? You probably need better calls to action! This blog post talks about the importance of strong, attention-grabbing CTAs. You’ll also learn why you should avoid passive CTAs like the plague! 😱
Are you one of the many people who get tripped up on what to write online? My biggest advice to you is simple: Just be yourself! Authentic copy is the key to increasing brand loyalty, building trust with your audience, and increasing your sales. I also provide three tips for learning how to write authentically.
An effective landing page is a crucial tool for converting visitors into customers. Use a landing page to drive action on ONE particular offer, and save your website for housing the rest of your business information.
While the flexibility that comes with being an entrepreneur is a privilege, it also has big implications for your personal and professional life. As entrepreneurs, a lot of us tend to put ourselves last and the term “self-care” has become so much of a buzzword that its actual importance is often overlooked. Here are my top ten tips for how to take some time to take care of yourself so that you can show up more well-rested and creative for your clients.
All good blogs must come to an end, and there are a variety of ways that you can wrap up your writing in a clear and consistent way that will keep your readers coming back for more! Here are my 5 favorite ways to end a blog post.
You’ve probably heard that it’s important to have calls to action (CTAs) on your social media posts. But why? And what kinds of CTAs should you be using?
My latest blog breaks this all down!
When I first started Emily Writes, I didn’t work ahead, I didn’t schedule content, and I certainly didn’t have a plan in place. I would wake up to a to-do list that included daily social media posts, blogs, and emails – and everything had to be written, approved, and published on the spot! 😅
Talk about pressure! Task batching became necessary to save my sanity.
Learning how to maximize your creative energy is an important entrepreneurial skill! In today’s blog, I’ll share how my daily schedule has changed since becoming a mom, and one actionable step you can take TODAY to conserve your valuable creative energy.
When it comes to Instagram and Facebook, you don’t have to create completely different content! Here are my 4 top tips for how you can differentiate your posts, while using the same general copy and ideas.
The consensus is clear – email marketing is critical for businesses of any size! And it’s never too late to start. This blog breaks down the basics of building an email list, including my best tips for growing it.
It’s no secret that LinkedIn is my favorite social media platform. It’s made a huge difference in the success of my business and my clients’ businesses. But, like any other platform, there are some tactics that work and some that don’t. Let’s talk about four tactics that I’ve found to be successful right now.
Just because you CAN do something in your business doesn’t mean you should. This applies to written content for your business, too! So let’s talk about five practical ways that you can effectively work with a blog ghostwriter.
Learn how to get the most out of your social media investment. In this blog, I’ll give you my top 5 tips on how to grow your business through Instagram!
When it comes to Facebook, engagement is key! Here are 10 really great ideas on how to improve your content and generate more engagement on your posts.
Are you underestimating the power of blogging? Small businesses around the world are tapping into blogs as a way to grow their business. Keep reading to find out how your blog can enhance your content marketing plan and help you take your business to new levels.
Building an email list is one of the most important things you’ll do as an entrepreneur. But getting started can feel so … overwhelming! Here are my biggest tips on how to build your email list without pulling your hair out!
In today’s online world, setting up a website isn’t that difficult. There are a variety of tools, both free and paid, that will help you. But crafting the copy for your website is slightly more difficult. Check out this week’s blog for my tips on exactly how to use your copy to stand out from the crowd!
Running a business has a ton of perks … but it can also be very stressful! Throw in an infant’s nap schedule and I was dangerously close to finding myself spinning my wheels instead of busting through my task list.
Luckily, I was an entrepreneur for a few years before becoming a mom so I was prepared with some tips that have helped to keep my stress levels down and my work productivity up.
If you are finding yourself feeling stressed out and overwhelmed, read my latest blog for tips and tricks that I personally use to keep myself calm and collected.
Are you ready to get started building a network on LinkedIn but don’t know where to start? Or maybe LinkedIn seems intimidating? Never fear, Emily Writes is here with 5 simple steps to create a profile you’ll be proud of and make connections that last!
If you’re looking to start your own business, you’re in luck! There are thousands of amazing people and organizations, ready…
Integrating a project management program into your business can be a real game-changer. Once I started using Asana to manage myself – and later, my team – I really began to feel like an owner and not just a freelancer!
Read this blog to see how I use Asana to manage my business.
How often should you update the copy on your website? I’ve put together four questions to help you decide!
“Working alone” and “working for myself” are two very different ideas. In today’s blog, I cover the four strategies I’ve implemented to turn my one-woman show into a full-blown business!
Social media can truly be a beautiful thing in our disconnected, jaded world. It helps us facilitate connections and relationships that otherwise wouldn’t be possible! Learn more about making real connections through social media in this week’s blog.
With over 1 billion users, Instagram is an excellent platform to use to promote your business and grow your following. But it can be very overwhelming! Let’s break down all of the features of Instagram and how you can use it for your business!
Here at Emily Writes, my team and I produce a lot of content for our clients. So, we may be a bit biased when it comes to answering the question of why content marketing matters… But the truth is in the data – and the numbers don’t lie! Here are 5 BIG reasons why you should use content in your marketing strategy.
From the early days of Twitter and Facebook to the countless platforms out there today, it’s no question that social…
I created my 2022 content marketing calendar in about an hour. Here’s my step-by-step process.
This week, I turned my blog over to another one of the talented writers on my team, Melissa Treacy. Working in the virtual space definitely has its upsides. But it can be hard to balance your work life with your home life when the Internet (and your work!) is there all of the time. Keep reading for some tips from Melissa on how to keep your sanity … and your boundaries!
This week, I turned my blog over to one of the talented writers on my team! Amanda is here to share why you should build WITH social media, not just ON it.
When you hear the words “work from home” are you filled with dread or jumping with joy?
I definitely fall into the “love it” boat… but not everyone feels the same! Whether you’re working from home out of choice or necessity, I encourage you to check out my tips for making the most of WFH life.
If you manage social media accounts for a business or other organization, software like Agorapulse can bring a level of automation and sophistication to your efforts. I’d like to share why I chose Agorapulse over the myriad of other platforms, its capabilities and drawbacks, and whether or not I recommend it for you!
Think of your favorite “thought leaders” in your industry. These are the people who are your go-to sources for all of the latest information and trends.
Wouldn’t it be great if YOU could become one of those go-to people? An industry thought leader?
In my blog this week, I break down how to write a LinkedIn article and why this is an excellent way to build your authority and start branding yourself as a true thought leader!
I started 2021 with health setbacks. But it’s gotten better with this recent addition to our family… ?
Fellow pet parents, can you relate to any of these?!
When I write marketing materials, I’m always searching for the perfect call to action. So I’ve compiled 100 of my favorite CTAs to help other marketers out there! Save this article for the next time you need writing inspiration…
Instagram recently announced huge changes coming to its platform. How does this affect you and your business’s content marketing plan? What can you do to adapt your plan to Instagram’s newest changes?
Have you recently hired a contracted content writer? Congrats on that great decision!!
I’m here to tell you that a successful, long-term relationship is possible. Here are my four best tips for getting the most out of your new writer.
As a creative person, it can sometimes be difficult to “force” creativity when I’m not feelin’ it… but still have to deliver.
So over the years, I’ve come up with some tips and tricks that help me stay productive. Here are my top five productivity tips!
Content marketing is all about creating a two-way conversation. Whether that conversation takes place in a social media inbox, in…
Staring at a blank page can be the worst feeling in the world. I’m not immune to this phenomenon. At least once a week, I start working on a project and find myself stuck. Overcoming writer’s block isn’t as simple as waving a magic wand, but here are some techniques I have found to be pretty darn effective.
As a business owner, you know you need to be on social media. But which platform should you choose to focus on? This blog breaks it down for you to help you choose the right one for your needs!
Building strong relationships as a business owner fosters growth, brand loyalty, and trust. In this post, I’m sharing my best tips to build and utilize relationships to scale your small business!
As a small business owner, you are the face of your brand. But for many of us who self-identify as “introverts,” this can be uncomfortable or downright scary!
I’ve just written about a couple of ways you can embrace networking as an introvert. How do you break out of your shell? Tell me in the comments below – don’t be shy! ?
The bio on your social media profile is like your personal elevator pitch. Spending the time to craft a well-written and punchy social media bio is well worth the effort. This blog is meant to be your step-by-step playbook for writing a solid bio for each of your social media profiles, for both personal and professional brands.
Three things happened in the summer of 2005: “Hollaback Girl” by Gwen Stefani was topping the music charts. My friends…
Your brand is everything online. When someone types your name or business name into a search engine, you want to…
Like any young business, Emily Writes has evolved over the last two years. What started out as a 1-woman social…
When I worked in the corporate world, someone gave me this small piece of leadership advice that has really stuck…
It’s that time of year… Time for the “best of” lists. Time for New Years’ resolution articles. Time for everyone…
You might be surprised to learn that when a client’s social media strategy calls for both Facebook and Instagram –…
I recently wrote about why it’s dangerous to neglect social media as a business owner. I get it!! It takes…
If you’ve taken a social media hiatus during the last few months – I get it. Between toxic political discussions…
My freelance work began because I was in the right place at the right time. While working a trade show…