The Psychology Behind Effective Email Marketing

As small business owners and marketers, we put a lot of work into our email marketing efforts. But crafting emails that capture attention and drive our readers to take action is tricky!

This is where marketing psychology comes into play.

In a crowded digital landscape, you want to earn your spot in a busy person’s inbox. It takes only a second to unsubscribe – so make sure every missive is worthwhile to your audience! Let’s talk about five psychological principles that will help improve your email marketing efforts.

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How to Defeat Writer’s Block with AI (and four other proven strategies!)

Are you sick of that pesky writer’s block? Today’s blog reveals my secret weapon: AI! Alongside four other proven strategies, I share how AI has revolutionized my writing process.

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99 Snappy CTAs to Drive Website Conversions

Are you struggling to drive conversions on your website? You probably need better calls to action! This blog post talks about the importance of strong, attention-grabbing CTAs. You’ll also learn why you should avoid passive CTAs like the plague! 😱

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How I Created My 2022 Content Calendar

I created my 2022 content marketing calendar in about an hour. Here’s my step-by-step process.

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Getting the Most Out of Your New Writer

Have you recently hired a contracted content writer? Congrats on that great decision!!

I’m here to tell you that a successful, long-term relationship is possible. Here are my four best tips for getting the most out of your new writer.

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5 Productivity Tips for Content Writers and Social Media Managers

As a creative person, it can sometimes be difficult to “force” creativity when I’m not feelin’ it… but still have to deliver.

So over the years, I’ve come up with some tips and tricks that help me stay productive. Here are my top five productivity tips!

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