writing portfolio

Most small organizations struggle to create clear, consistent content for their online marketing efforts. At Emily Writes, our superpower is seamlessly fitting into your brand voice. We craft compelling, irresistible content that inspires, engages, and converts!

Choose One: Social Media Writing & Management | Other Publications | Website Writing | Blogs & Case Studies

Website Writing

Select Work

Gillespie Productions
New Company Website - designed by HeiPro Digital

Door Community Auditorium
New Nonprofit Website - designed by HeiPro Digital

Mighty Red Barn
New Consulting Website - designed by HeiPro Digital

Doberman Rescue of North Texas
New Website - designed by HeiPro Digital

StickerPrice, Inc.
New App Website - designed by client

Citywide Exterior Repair
New Company Website - designed by Yucca Designs

Sweet Willow Wellness
New Retail Website - designed by Melissa Swink & Co.

Renewing You
New Company Website - designed by Melissa Swink & Co.

Melissa Swink & Co.
New Company Website - designed by client

Amplified Innovation
New Company Website - designed by client

Social Media Writing & Management

Select Current Work

#SocialSchool4EDU
Facebook | Instagram | Twitter | LinkedIn | YouTube

DC Farm for Vets
Facebook | Instagram

Tasha Schuh
Facebook | Instagram | LinkedIn | YouTube | TikTok

Gillespie Productions
LinkedIn | Facebook

Other Publications

Select Projects

Rachel Pedersen (social media influencer)
Guest Blog on Rachel's Business Website

St. Norbert College
Retaining Professional Female Millennials Through Mentoring

Doors + Hardware Magazine
Feature Article (ghostwritten)*
*Additional ghostwriting samples available upon request

Blogs & Case Studies

Select Current Work

Diamond Innovations
Twice Monthly Blog | Case Study

Gretchen Rehm Financial
LinkedIn Articles

Best Care MN
Weekly Blog

Emily Writes a Blog
LinkedIn Newsletter | Blog

Emily Writes A Blog

Five Steps for Picking the Perfect Web Design Agency

By emilywritesllc | June 12, 2025

Three months into your website project isn’t the time to realize you’ve chosen the wrong web design agency. Yet most…

Content Marketing vs. Social Media Advertising: What’s Worth Your Time and Budget?

By emilywritesllc | May 29, 2025

Let’s talk about the elephant in the digital marketing room (OK, other than whether or not AI is stealing all…

How to Conduct a Content Audit for Your Brand

By emilywritesllc | May 15, 2025

Quality marketing content grabs attention, boosts SEO, builds authority, and creates loyal customers who return to your brand time and…

How to Collect Website Case Studies and Testimonials

By emilywritesllc | April 17, 2025

You could spend months crafting the perfect content for your website. But genuine customer reviews – even if they’re imperfectly…

How to Find Connections and Success on Threads

By emilywritesllc | April 3, 2025

Guest Blog by Amanda Russell, Content Writer and Strategist, Owner of Chaos Coordination As a business owner, I know that…

The Importance of Tangible Marketing Assets

By emilywritesllc | March 20, 2025

Building Brand Authority Beyond Social Media We all have a basic understanding of the term “asset,” right? In business, an…

The Art of the Welcome Email: Making a Great First Impression

By emilywritesllc | March 6, 2025

You probably know by now that I’m a big fan of email marketing. I’m not alone! An estimated 54% of…

How to Improve Website Conversions

By emilywritesllc | February 20, 2025

I often see websites packed with passive calls to action, such as “Learn More” or “Read More.” These CTAs don’t give your visitors a clear direction or any incentive to take action. ☹️

➡️To drive more conversions, you need to use active and specific language that tells your visitors EXACTLY what to do! Read today’s blog for a ton of helpful examples.

Content Marketing Ideas for Financial Professionals

By emilywritesllc | February 6, 2025

When marketing yourself as a financial professional, you need to prioritize a strategy that builds trust and thought leadership. One of the best ways to do this is to create marketing content that proves that you are competent and trustworthy!

Today’s blog is for insurance agents, estate planners, and wealth advisors. You’ll learn my tried-and-true strategy for a consistent, achievable content marketing plan that works.

How to Use Asana for Content Marketing Consistency

By emilywritesllc | January 23, 2025

I love using Asana to organize my content marketing efforts, so in the blog, I want to pull back the curtain and show you exactly how you can improve your consistency using this project management tool

Email Marketing Best Practices in 2025

By emilywritesllc | January 10, 2025

What if I told you that focusing on email marketing could be the key to your organization’s growth in 2025?

This isn’t hyperbole! Intentional email efforts yield real results, and email is several times more effective than social media in converting prospects.

Let’s explore the best practices for improving your email strategy in the year ahead.

Boost Website Traffic and Improve User Experience with a Stellar FAQ Page

By emilywritesllc | December 13, 2024

Does your website have a dedicated spot for Frequently Asked Questions (FAQs)? While not absolutely necessary for every business website, in this blog, I’ll explain why an FAQ page can improve user experience and boost search engine visibility!

100 Engaging Calls-to-Action for Social Media

By emilywritesllc | November 14, 2024

Is organic social media dead?!

I believe there’s still a time and place for unpaid content. But you MUST encourage engagement on your posts if you’re going to get any traction.

Read this article to discover 100 engaging calls to action you can use!

How to Use Content Buckets to Create Your Marketing Content Calendar

By emilywritesllc | October 31, 2024

Ready to overhaul your marketing content calendar?

Whether you have NO existing organizational system and fly by the seat of your pants (hey, we’ve all been there!) or you have a structure in place but would love another perspective, today’s blog is for you.

Learn my 4-step process for creating a marketing content calendar, using a concept I call “content buckets.”

Seasonal Marketing Campaigns: How to Craft Compelling Email Content that Sells

By emilywritesllc | October 17, 2024

It’s that time of year again. People are starting to think about the holidays, and brands are ramping up their seasonal promotions. Email inboxes are about to get filled to the brim with new promotions, sales, and donation requests.

So, what can you do to stand out?

Whether you want to make a big sale or get your nonprofit in front of key donors on Giving Tuesday, the key to thriving during this busy season is to walk that fine line between feeding the holiday shopping frenzy while actually offering genuine value to your audience.

Let’s talk about how email marketing can help you make the most of your seasonal marketing campaigns without overwhelming yourself or your audience!

10 Common Website Content Mistakes

By emilywritesllc | October 3, 2024

A cringy billboard. A glaring typo on a restaurant menu. An annoying grammar mistake in a news headline. As a writer, I can’t help but notice errors in written content. You can relate if you have even a passing interest in marketing or communications! Does your company website pass the test? Let’s review some common website content mistakes so you can improve your user experience and increase your conversion rates.

12 Social Media Post Ideas for Churches and Nonprofits

By emilywritesllc | September 19, 2024

If you’re responsible for social media at a church or nonprofit organization, this blog is for you. Let’s explore how to harness the power of social media to maximize your outreach and impact!

How to Find Great Ideas for Your Long-form Content

By emilywritesllc | September 6, 2024

Churning out marketing content can feel overwhelming, especially when you’re running out of ideas for topics. This blog is designed to solve that problem! Learn about the different types of long-form content, why it’s so effective, and six practical strategies for compiling fresh ideas. Which strategy will you use first?

How to Craft the Perfect Email Newsletter: Content Ideas to Engage and Nurture Your List

By emilywritesllc | August 22, 2024

Knowing that you need to start an email newsletter list is one thing. Actually DOING it is quite another!

Don’t let a lack of content ideas hold you back from starting work on this incredibly valuable marketing tool! Here are some tips for delivering content that will engage and nurture your list to eventually turn your subscribers into some of your business’s biggest fans.

Balancing SEO and Readability in Website Content Writing

By emilywritesllc | August 8, 2024

Striking the perfect balance between SEO (Search Engine Optimization) and good, readable content can be a daunting challenge for small businesses.

Have you struggled to produce content that not only pleases algorithms but also appeals to real human beings? This blog will help you untangle that dilemma!

Social Media Post Ideas for Consultants and Coaches

By emilywritesllc | July 25, 2024

Being a coach or consultant is a rewarding career path – but coming up with fresh social media post ideas after a long day of helping your clients doesn’t always sound like fun!

In this blog, I will share some of my favorite social media post ideas for consultants and coaches – and some great real-life examples, too!

Want to be a Thought Leader? Try Content Marketing!

By emilywritesllc | July 11, 2024

Thought leadership is not just about being knowledgeable; it’s about being KNOWN for your knowledge, and using this expertise to help others.

For small businesses, embracing thought leadership as a strategy can be a game-changer! This blog will teach you how to build thought leadership through consistent content creation. It even includes four clear-cut steps for getting started.

Five Non-Negotiable Elements of a Homepage

By emilywritesllc | June 13, 2024

Your website is your “home” online! But is your homepage pulling its weight? This blog will go over the five non-negotiable elements of your website homepage. PS: It includes a bunch of examples!

Six Social Media Post Ideas for Photographers

By emilywritesllc | May 30, 2024

Post:
Photographers have to get creative when marketing themselves, especially in highly populated areas or tourist destinations. But it doesn’t have to cost a fortune! Social media is free, and with the tips and ideas provided in this blog, you’ll be well on your way to filling your calendar for the foreseeable future.

How to Brainstorm New Social Media Post Ideas for Your Small Business

By emilywritesllc | May 16, 2024

With summer coming up, it’s the perfect time to reevaluate your social media strategy. If you’re feeling a bit stuck and not sure where to go next, check out this article for a behind-the-scenes look at my top 5 tips for generating new social media post ideas.