writing portfolio

Most small organizations struggle to create clear, consistent content for their online marketing efforts. At Emily Writes, our superpower is seamlessly fitting into your brand voice. We craft compelling, irresistible content that inspires, engages, and converts!

Social Media Writing & Management

Select Current Work

Tasha Schuh
FacebookInstagramLinkedIn | YouTube | TikTok | Snapchat

St. Mark Ministries
Facebook | Instagram

Facebook | Instagram | Twitter | LinkedIn | YouTube

Gillespie Productions
LinkedIn | Facebook

Other Publications

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Rachel Pedersen (social media influencer)
Guest Blog on Rachel's Business Website

Doors + Hardware Magazine
Feature Article (ghostwritten)*
*Additional ghostwriting samples available upon request

Website Writing

Select Current Work

Total Coverage Insurance
New Website

Wired2Learn Academy
New Website

New Homepage

Melissa Swink & Co.
New Website

Wisconsin Rural Schools Association
New Website

Renewing You
New Website

StickerPrice, Inc.
New Website

Amplified Innovation
New Website

Blogs & Case Studies

Select Current Work

Diamond Innovations
Twice Monthly Blog | Case Study

Gretchen Rehm Financial
LinkedIn Articles

Best Care MN
Weekly Blog

Emily Writes a Blog
LinkedIn Newsletter | Blog

Emily Writes A Blog

27 LinkedIn Post Ideas for Business

By emilywritesllc | February 8, 2024

LinkedIn is an amazing place to make connections and grow your business! But do you ever feel stuck about what to post? I’ve put together 27 concrete ideas (with examples and templates!) to help you out!

➡️ Let me know which idea you’re going to try…

Marketing Skills Every Entrepreneur Needs to Succeed

By emilywritesllc | January 25, 2024

You can build a successful business without taking every single tip from every “marketing guru” on the internet. You can design a content marketing strategy that will work for you without forcing yourself to do things you dislike.

But IMHO, there are five marketing skills that every entrepreneur needs to master. Take a look at my latest article, and then let me know what you’d add to my list!

Is It Worth Having a Website for a Small Business?

By emilywritesllc | January 11, 2024

Do service providers really need a website? Could you just get by with a great social media presence?

In this blog, I’m going to make the case that small businesses DO need professional websites! In fact, I’ll give you 14 succinct reasons why.

9 Ways to Use Generative AI to Improve Your Writing

By emilywritesllc | November 30, 2023

This blog provides nine ways I’m using generative AI to improve my creativity and efficiency as a writer. These methods have helped me overcome writer’s block and achieve a better work/life balance since I’m able to do more work in less time!

What’s the Difference Between Copywriting and Content Writing?

By emilywritesllc | November 16, 2023

Pop Quiz: If you’re hiring someone to rewrite your website, should you choose a content writer or a copywriter? What about an ebook? Or a slogan?

There’s a gray line between “copywriting” and “content writing” that I aim to define in this blog. When you’re done reading it, I’d love to hear your opinion on how you define each role!

How to Use Generative AI to Create a Personality Quiz

By emilywritesllc | November 2, 2023

Generative AI can be an awesome time-saving tool for content writers. Here’s a quick case study that describes how I used Magai to create a personality quiz for a client’s magnet. I hope it inspires you to try the same for YOUR brand! 🎉

How to Build a Social Media Following: A Step-by-Step Guide

By emilywritesllc | October 19, 2023

Whether you love social media or you despise it, there’s no ignoring the fact that having a strong social media presence is important for modern brands.

Social media is a great place to engage with your target audience, build a loyal following, increase your brand visibility, and promote new products or services. However, building a solid group of engaged followers takes some work. Ready today’s article to learn how entrepreneurs can make the most out of social media!

Learn How to Sell Yourself: Tips for an Effective About Page

By emilywritesllc | October 5, 2023

Your “About” page is one of the most important pages on your website. This is where you can highlight your credentials, build trust with your audience, and really show the world what you have to offer. After all, people do business with people – and they want to know who is behind your organization.

However, your About page isn’t really about you…it’s about your reader! Does that sound confusing?

In this week’s blog, I share why you should curate this page in a way that connects you with your audience while also providing you with actionable tips for an effective About page.

5 Effective Ways to Start Your Blog Post

By emilywritesllc | September 21, 2023

Does content writing work for small businesses? It sure does! Here are 5 effective ways to start a blog post that will captivate your audience and entice them to keep reading.

Meet the Emily Writes Team: Katy Compton, Writer

By emilywritesllc | September 7, 2023

I’m pleased to close out this short summer blog series where you got to know each of the incredible team members at Emily Writes! In this blog, you get to meet Katy Compton, an incredible writer who writes content that is so much fun to read.

Meet the Emily Writes Team: Marcia Dean, Virtual Assistant

By emilywritesllc | August 24, 2023

Over the past few weeks, I’ve been introducing you to my incredible team members. Today, I want to introduce you to Marcia Dean, my Virtual Assistant. Marcia handles a lot of things for our team, including gathering the LinkedIn metrics for all of our clients each month.

Meet the Emily Writes Team: Melissa Finley, Writer

By emilywritesllc | August 10, 2023

Welcome back to a special series where you’ll get to know each of the incredible team members at Emily Writes! This week, I’m so excited to introduce you to Melissa Finley. Melissa produces a ton of content for our clients, especially blogs and social media posts that require in-depth research.

Meet the Emily Writes Team: Lauren Shissler, Editor and Writer

By emilywritesllc | July 27, 2023

Welcome to a special series where you’ll get to know each of the incredible team members at Emily Writes! While I started out as a one-woman show, I soon discovered that I needed a team. I certainly can’t do it all, and I am incredibly grateful for each woman who contributes to our success. In this blog, I’ll introduce you to Lauren Shissler, an editor and writer on the team.

Meet the Emily Writes Team: Amanda Russell, OBM and Writer

By emilywritesllc | July 13, 2023

Welcome to a special series where you’ll get to know each of the incredible team members at Emily Writes! While I started out as a one-woman show, I soon discovered that I needed a team. I certainly can’t do it all, and I am incredibly grateful for each woman who contributes to our success. In this blog, I’ll introduce you to Amanda Russell, my OBM and part of the writing team.

How I’m Time Blocking My Summer…with a Toddler in Tow!

By emilywritesllc | June 16, 2023

In this blog, I’ll be sharing tips for successfully time blocking your summer, whether you’re raising a toddler or simply trying to achieve a more structured workday. I hope you find inspiration and motivation in seeing how I (try) to maintain a healthy balance!

How to Defeat Writer’s Block with AI (and four other proven strategies!)

By emilywritesllc | June 1, 2023

Are you sick of that pesky writer’s block? Today’s blog reveals my secret weapon: AI! Alongside four other proven strategies, I share how AI has revolutionized my writing process.

Four Signs It’s Time to Hire a Content Writer for Your Business

By emilywritesllc | May 18, 2023

Are you on the fence about hiring a content writer? No matter the size of your business or marketing team, help is available. Let’s explore four signs that it might be time to hire an expert content writer to support your business!

Unlocking the Power of LinkedIn: Six Steps to Building Meaningful Relationships

By emilywritesllc | May 5, 2023

Relationships matter, especially in business. And the best social media platform for building genuine business relationships is LinkedIn! In this post, I’ll share six practical steps that have helped me succeed.

3 Tips for Being More Efficient When Running a Business from Home

By emilywritesllc | April 20, 2023

Running a business from home has a lot of “pros” – but it can also be very challenging to stay focused and efficient. This blog covers tips for being efficient when running a business from home, including setting firm boundaries around work, selectively scheduling meetings, and clearly defining your role.

99 Snappy CTAs to Drive Website Conversions

By emilywritesllc | April 6, 2023

Are you struggling to drive conversions on your website? You probably need better calls to action! This blog post talks about the importance of strong, attention-grabbing CTAs. You’ll also learn why you should avoid passive CTAs like the plague! 😱

Authentic Copy: Why it Matters & How to Write it

By emilywritesllc | March 23, 2023

Are you one of the many people who get tripped up on what to write online? My biggest advice to you is simple: Just be yourself! Authentic copy is the key to increasing brand loyalty, building trust with your audience, and increasing your sales. I also provide three tips for learning how to write authentically.

Key Elements of an Effective Landing Page

By emilywritesllc | March 9, 2023

An effective landing page is a crucial tool for converting visitors into customers. Use a landing page to drive action on ONE particular offer, and save your website for housing the rest of your business information.

Taking Care of Yourself: 10 Tips To Practice Entrepreneur Self Care

By emilywritesllc | February 23, 2023

While the flexibility that comes with being an entrepreneur is a privilege, it also has big implications for your personal and professional life. As entrepreneurs, a lot of us tend to put ourselves last and the term “self-care” has become so much of a buzzword that its actual importance is often overlooked. Here are my top ten tips for how to take some time to take care of yourself so that you can show up more well-rested and creative for your clients.

Wrap It Up: 5 Ways to End a Blog Post

By emilywritesllc | February 9, 2023

All good blogs must come to an end, and there are a variety of ways that you can wrap up your writing in a clear and consistent way that will keep your readers coming back for more! Here are my 5 favorite ways to end a blog post.

Different Types of CTAs: How to Decide Which One to Use

By emilywritesllc | January 26, 2023

You’ve probably heard that it’s important to have calls to action (CTAs) on your social media posts. But why? And what kinds of CTAs should you be using?

My latest blog breaks this all down!