As small business owners and marketers, we put a lot of work into our email marketing efforts. But crafting emails that capture attention and drive our readers to take action is tricky!
This is where marketing psychology comes into play.
In a crowded digital landscape, you want to earn your spot in a busy person’s inbox. It takes only a second to unsubscribe – so make sure every missive is worthwhile to your audience! Let’s talk about five psychological principles that will help improve your email marketing efforts.
