Your “About” page is one of the most important pages on your website. This is where you can highlight your credentials, build trust with your audience, and really show the world what you have to offer. After all, people do business with people – and they want to know who is behind your organization.
However, your About page isn’t really about you…it’s about your reader! Does that sound confusing?
In this week’s blog, I share why you should curate this page in a way that connects you with your audience while also providing you with actionable tips for an effective About page.