I often see websites packed with passive calls to action, such as “Learn More” or “Read More.” These CTAs don’t give your visitors a clear direction or any incentive to take action. ☹️
➡️To drive more conversions, you need to use active and specific language that tells your visitors EXACTLY what to do! Read today’s blog for a ton of helpful examples.
Does your website have a dedicated spot for Frequently Asked Questions (FAQs)? While not absolutely necessary for every business website, in this blog, I’ll explain why an FAQ page can improve user experience and boost search engine visibility!
A cringy billboard. A glaring typo on a restaurant menu. An annoying grammar mistake in a news headline. As a writer, I can’t help but notice errors in written content. You can relate if you have even a passing interest in marketing or communications! Does your company website pass the test? Let’s review some common website content mistakes so you can improve your user experience and increase your conversion rates.
Striking the perfect balance between SEO (Search Engine Optimization) and good, readable content can be a daunting challenge for small businesses.
Have you struggled to produce content that not only pleases algorithms but also appeals to real human beings? This blog will help you untangle that dilemma!
Your website is your “home” online! But is your homepage pulling its weight? This blog will go over the five non-negotiable elements of your website homepage. PS: It includes a bunch of examples!
Writing content for a website homepage can feel really daunting, but it’s easier when you have a checklist in hand. Allow me to pull back the curtain and share my exact process for writing content for a website homepage!
Do service providers really need a website? Could you just get by with a great social media presence?
In this blog, I’m going to make the case that small businesses DO need professional websites! In fact, I’ll give you 14 succinct reasons why.
This blog provides nine ways I’m using generative AI to improve my creativity and efficiency as a writer. These methods have helped me overcome writer’s block and achieve a better work/life balance since I’m able to do more work in less time!
Pop Quiz: If you’re hiring someone to rewrite your website, should you choose a content writer or a copywriter? What about an ebook? Or a slogan?
There’s a gray line between “copywriting” and “content writing” that I aim to define in this blog. When you’re done reading it, I’d love to hear your opinion on how you define each role!
Your “About” page is one of the most important pages on your website. This is where you can highlight your credentials, build trust with your audience, and really show the world what you have to offer. After all, people do business with people – and they want to know who is behind your organization.
However, your About page isn’t really about you…it’s about your reader! Does that sound confusing?
In this week’s blog, I share why you should curate this page in a way that connects you with your audience while also providing you with actionable tips for an effective About page.
Are you sick of that pesky writer’s block? Today’s blog reveals my secret weapon: AI! Alongside four other proven strategies, I share how AI has revolutionized my writing process.
Are you on the fence about hiring a content writer? No matter the size of your business or marketing team, help is available. Let’s explore four signs that it might be time to hire an expert content writer to support your business!
Are you struggling to drive conversions on your website? You probably need better calls to action! This blog post talks about the importance of strong, attention-grabbing CTAs. You’ll also learn why you should avoid passive CTAs like the plague! 😱
Are you one of the many people who get tripped up on what to write online? My biggest advice to you is simple: Just be yourself! Authentic copy is the key to increasing brand loyalty, building trust with your audience, and increasing your sales. I also provide three tips for learning how to write authentically.
Just because you CAN do something in your business doesn’t mean you should. This applies to written content for your business, too! So let’s talk about five practical ways that you can effectively work with a blog ghostwriter.
Are you underestimating the power of blogging? Small businesses around the world are tapping into blogs as a way to grow their business. Keep reading to find out how your blog can enhance your content marketing plan and help you take your business to new levels.
In today’s online world, setting up a website isn’t that difficult. There are a variety of tools, both free and paid, that will help you. But crafting the copy for your website is slightly more difficult. Check out this week’s blog for my tips on exactly how to use your copy to stand out from the crowd!
How often should you update the copy on your website? I’ve put together four questions to help you decide!
Have you recently hired a contracted content writer? Congrats on that great decision!!
I’m here to tell you that a successful, long-term relationship is possible. Here are my four best tips for getting the most out of your new writer.
As a creative person, it can sometimes be difficult to “force” creativity when I’m not feelin’ it… but still have to deliver.
So over the years, I’ve come up with some tips and tricks that help me stay productive. Here are my top five productivity tips!
Staring at a blank page can be the worst feeling in the world. I’m not immune to this phenomenon. At least once a week, I start working on a project and find myself stuck. Overcoming writer’s block isn’t as simple as waving a magic wand, but here are some techniques I have found to be pretty darn effective.
