You could spend months crafting the perfect content for your website. But genuine customer reviews – even if they’re imperfectly…
Building Brand Authority Beyond Social Media We all have a basic understanding of the term “asset,” right? In business, an…
I often see websites packed with passive calls to action, such as “Learn More” or “Read More.” These CTAs don’t give your visitors a clear direction or any incentive to take action. ☹️
➡️To drive more conversions, you need to use active and specific language that tells your visitors EXACTLY what to do! Read today’s blog for a ton of helpful examples.
Churning out marketing content can feel overwhelming, especially when you’re running out of ideas for topics. This blog is designed to solve that problem! Learn about the different types of long-form content, why it’s so effective, and six practical strategies for compiling fresh ideas. Which strategy will you use first?
Striking the perfect balance between SEO (Search Engine Optimization) and good, readable content can be a daunting challenge for small businesses.
Have you struggled to produce content that not only pleases algorithms but also appeals to real human beings? This blog will help you untangle that dilemma!
Thought leadership is not just about being knowledgeable; it’s about being KNOWN for your knowledge, and using this expertise to help others.
For small businesses, embracing thought leadership as a strategy can be a game-changer! This blog will teach you how to build thought leadership through consistent content creation. It even includes four clear-cut steps for getting started.
This blog provides nine ways I’m using generative AI to improve my creativity and efficiency as a writer. These methods have helped me overcome writer’s block and achieve a better work/life balance since I’m able to do more work in less time!
Pop Quiz: If you’re hiring someone to rewrite your website, should you choose a content writer or a copywriter? What about an ebook? Or a slogan?
There’s a gray line between “copywriting” and “content writing” that I aim to define in this blog. When you’re done reading it, I’d love to hear your opinion on how you define each role!
Does content writing work for small businesses? It sure does! Here are 5 effective ways to start a blog post that will captivate your audience and entice them to keep reading.
I’m pleased to close out this short summer blog series where you got to know each of the incredible team members at Emily Writes! In this blog, you get to meet Katy Compton, an incredible writer who writes content that is so much fun to read.
Welcome back to a special series where you’ll get to know each of the incredible team members at Emily Writes! This week, I’m so excited to introduce you to Melissa Finley. Melissa produces a ton of content for our clients, especially blogs and social media posts that require in-depth research.
Welcome to a special series where you’ll get to know each of the incredible team members at Emily Writes! While I started out as a one-woman show, I soon discovered that I needed a team. I certainly can’t do it all, and I am incredibly grateful for each woman who contributes to our success. In this blog, I’ll introduce you to Lauren Shissler, an editor and writer on the team.
Welcome to a special series where you’ll get to know each of the incredible team members at Emily Writes! While I started out as a one-woman show, I soon discovered that I needed a team. I certainly can’t do it all, and I am incredibly grateful for each woman who contributes to our success. In this blog, I’ll introduce you to Amanda Russell, my OBM and part of the writing team.
In this blog, I’ll be sharing tips for successfully time blocking your summer, whether you’re raising a toddler or simply trying to achieve a more structured workday. I hope you find inspiration and motivation in seeing how I (try) to maintain a healthy balance!
Are you sick of that pesky writer’s block? Today’s blog reveals my secret weapon: AI! Alongside four other proven strategies, I share how AI has revolutionized my writing process.
Are you on the fence about hiring a content writer? No matter the size of your business or marketing team, help is available. Let’s explore four signs that it might be time to hire an expert content writer to support your business!
Are you struggling to drive conversions on your website? You probably need better calls to action! This blog post talks about the importance of strong, attention-grabbing CTAs. You’ll also learn why you should avoid passive CTAs like the plague! 😱
Are you one of the many people who get tripped up on what to write online? My biggest advice to you is simple: Just be yourself! Authentic copy is the key to increasing brand loyalty, building trust with your audience, and increasing your sales. I also provide three tips for learning how to write authentically.
All good blogs must come to an end, and there are a variety of ways that you can wrap up your writing in a clear and consistent way that will keep your readers coming back for more! Here are my 5 favorite ways to end a blog post.