Why Your Content Marketing Needs to be Cohesive (Part 2)

Your brand is everything online. When someone types your name or business name into a search engine, you want to make sure that everything that comes up is professional, up-to-date, and cohesive. And content marketing plays a big role in achieving this!

In my last blog, I wrote about how cohesive content marketing saves you time. I even provided a trick for turning one marketing video into seven distinct pieces of content to use in your marketing efforts. Read it now!

Today, let’s learn how to maintain the trust of your clients or customers online with a three-step process:

Step One: Set-up Your Online Profiles

Identify the social media platforms that make the most sense for your organization and write bios that are catchy and clear. Have one call to action that you want people to take after reading your bio. If possible, set-up your usernames to match on all platforms, too. Your profile and/or cover images should also coordinate to each other.

These profiles should also parallel your brand’s website. Of course, you have a lot more space on a website! Expand on the keywords and offer(s) you listed on your social media profiles – but make sure you stay consistent with what you listed on those accounts. You don’t want someone to view you in one place and then get a completely different impression of you while scrolling through your website.

Step Two: Post Consistently on All Platforms

After identifying your target platforms, create content to keep each one updated on a regular basis. Your posting frequency depends on your industry and marketing goals, but here are my general recommendations:

Blog, Vlog, Podcast

Minimum: 1x per month

Maximum: 1-2x per week


Minimum: 2-3x per week

Maximum: 4-5x per day


Minimum: 2-3x per week

Maximum: 2-3x per day


Minimum: 10x per week

Maximum: You really can’t over-tweet!


Minimum: 1x per week

Maximum: 1x per day


Minimum: 1x per month

Maximum: 1x per day


Minimum: 1x per week

Maximum: Sources vary, but some state 4-5x daily

As you start to build out your content calendar, try not to get overwhelmed. Quality should always come before quantity – so don’t just post for the sake of posting!

If you’re having trouble meeting the minimum posting recommendations listed above, it might be time to enlist the help of a reliable content marketing manager (I might know one… ?) or scale down the number of places you want to show up online.

Here’s another resource that might help: Five Steps to Consistent Social Media Content Creation.

Step Three: Keep Tabs on Your Online Presence

Your online presence well on its way to being well-branded and consistent. Now, it’s time to have fun!

Engaging with your audience is one of the best parts of showing up online. Content marketing provides the special opportunity to build relationships with customers and clients that you may never meet in-person. You get to listen to their needs, respond to their questions, and celebrate their “wins” with your products or services.

What questions do you have after reading this blog? Comment below or send me an email. I’d be happy to help!