A cringy billboard. A glaring typo on a restaurant menu. An annoying grammar mistake in a news headline. As a writer, I can’t help but notice errors in written content. You can relate if you have even a passing interest in marketing or communications! Does your company website pass the test? Let’s review some common website content mistakes so you can improve your user experience and increase your conversion rates.
Your “About” page is one of the most important pages on your website. This is where you can highlight your credentials, build trust with your audience, and really show the world what you have to offer. After all, people do business with people – and they want to know who is behind your organization.
However, your About page isn’t really about you…it’s about your reader! Does that sound confusing?
In this week’s blog, I share why you should curate this page in a way that connects you with your audience while also providing you with actionable tips for an effective About page.
