Why is it Important to Have an Email List?

While becoming an entrepreneur means your life is filled with never-ending to-do lists, building and utilizing your email list shouldn’t be put on the back burner. If you’ve been putting off building or actively utilizing your email list, I encourage you to NOT put it off any longer! An email list is critical for building relationships, growing your brand, and driving website traffic. 

And, of course, growing your business. 

This week, I’m sharing some experience and insights on email lists, what they are, how to build them, and why they are so valuable to your business. Read on to learn more! 

What is an Email List?

An email list is a compiled list of names and emails that you have built and collected from people who have given you permission to contact them. Brands typically send regular newsletters, new blog posts, a variety of business announcements, discounts, updates on products and services, promotions, and more. An email list builds a bridge of communication between your business and your current (and potential clients) by regularly providing valuable updates and information.  

Why Do You Need an Email List?

Nurture: An email list helps to nurture and maintain consistent and reliable communication between your business and your customers, clients, and website visitors. Emails allow you to add a touch of personalization to your business and brand while building upon regular interaction. This will build valuable trust with your client base. 

When sending out emails, you have an opportunity to provide real value directly to your customer. Proving value will increase trust and engagement with potential and existing clients.

Simplify: Emails make it simple and easy to reach your customers while landing directly in your target market’s inbox. Your email list also makes it easy for you to reach a large number of customers quickly and efficiently. You also own your email list, giving you valuable insights into your data and analytics. 

Emails have the ability to reach across multiple devices. Whether your customer is at home or at the office using their computer to check emails, or on the go and checking emails from their smartphone, an email will be able to reach them no matter where they are. 

Results: On average, email marketing sees a 4,300% return on investment (ROI), making it an inexpensive and effective investment. Giving engaging incentives to subscribe to your email list will give you fast and higher conversion rates, leading to more contact with your target market and more sales. With an inexpensive rate and no risk, the results from an email list will be continuously beneficial to your business. 

Tips for Growing an Email List

In just a few steps, you can begin building an email list that will have a big impact on your business. Start by setting up an account with email marketing software, then build your initial contact list. Next, create an opt-in link, and last, start advertising your email list with some of these ideas:

  • Share your newsletter sign-up on social media.
  • Build more landing pages.
  • Utilize thoughtful pop-ups.
  • Create and give out freebies!
  • Lean into your launch.
  • Provide value, value, value.
  • Link your newsletter sign-up in your email signature.
  • Write calls to action into your blogs and landing pages.
  • Get engaging!

You can take a deeper dive into how to build your email list in my blog here! 

While you may have the ideas and the expertise to write your emails, you may simply not have the time. That’s where our team comes in! The Emily Writes team is built with experienced professional copywriters that can help write one-time campaigns as well as ongoing email newsletters for your business. Our superpower is seamlessly fitting into your brand voice. We craft compelling, irresistible content that inspires, engages, and converts!

You can schedule a complimentary consultation call with me to discuss your content marketing needs right here. Let’s chat!