You could spend months crafting the perfect content for your website. But genuine customer reviews – even if they’re imperfectly…
Guest Blog by Amanda Russell, Content Writer and Strategist, Owner of Chaos Coordination As a business owner, I know that…
You probably know by now that I’m a big fan of email marketing. I’m not alone! An estimated 54% of…
I often see websites packed with passive calls to action, such as “Learn More” or “Read More.” These CTAs don’t give your visitors a clear direction or any incentive to take action. ☹️
➡️To drive more conversions, you need to use active and specific language that tells your visitors EXACTLY what to do! Read today’s blog for a ton of helpful examples.
When marketing yourself as a financial professional, you need to prioritize a strategy that builds trust and thought leadership. One of the best ways to do this is to create marketing content that proves that you are competent and trustworthy!
Today’s blog is for insurance agents, estate planners, and wealth advisors. You’ll learn my tried-and-true strategy for a consistent, achievable content marketing plan that works.
Does your website have a dedicated spot for Frequently Asked Questions (FAQs)? While not absolutely necessary for every business website, in this blog, I’ll explain why an FAQ page can improve user experience and boost search engine visibility!
Is organic social media dead?!
I believe there’s still a time and place for unpaid content. But you MUST encourage engagement on your posts if you’re going to get any traction.
Read this article to discover 100 engaging calls to action you can use!
It’s that time of year again. People are starting to think about the holidays, and brands are ramping up their seasonal promotions. Email inboxes are about to get filled to the brim with new promotions, sales, and donation requests.
So, what can you do to stand out?
Whether you want to make a big sale or get your nonprofit in front of key donors on Giving Tuesday, the key to thriving during this busy season is to walk that fine line between feeding the holiday shopping frenzy while actually offering genuine value to your audience.
Let’s talk about how email marketing can help you make the most of your seasonal marketing campaigns without overwhelming yourself or your audience!
Churning out marketing content can feel overwhelming, especially when you’re running out of ideas for topics. This blog is designed to solve that problem! Learn about the different types of long-form content, why it’s so effective, and six practical strategies for compiling fresh ideas. Which strategy will you use first?
Knowing that you need to start an email newsletter list is one thing. Actually DOING it is quite another!
Don’t let a lack of content ideas hold you back from starting work on this incredibly valuable marketing tool! Here are some tips for delivering content that will engage and nurture your list to eventually turn your subscribers into some of your business’s biggest fans.
Striking the perfect balance between SEO (Search Engine Optimization) and good, readable content can be a daunting challenge for small businesses.
Have you struggled to produce content that not only pleases algorithms but also appeals to real human beings? This blog will help you untangle that dilemma!
Thought leadership is not just about being knowledgeable; it’s about being KNOWN for your knowledge, and using this expertise to help others.
For small businesses, embracing thought leadership as a strategy can be a game-changer! This blog will teach you how to build thought leadership through consistent content creation. It even includes four clear-cut steps for getting started.
Why do certain sales emails have you eagerly clicking “Buy Now” while others see the dreary fate of the trash bin in seconds?
The magic lies in the composition of the email – the carefully chosen words that captivate the reader, honestly show the value of your offer, and make the sale irresistible. In other words, it all comes down to the art and science of email copywriting.
In this article, I’ll share the strategies I use to craft high-converting sales email sequences. This formula will help you convert prospects into customers and clients. Inside, you’ll find templates for the six-email, automated sequence that your prospects will receive.
If you’re anything like me, your plate is full of responsibilities and your mind is packed with ideas. Digital organization tools like Asana give you a place to put all of that chaos and creativity in order.
In this blog, I’m excited to show you exactly how I use Asana to save time in my business operations. I’ll give you helpful examples that you can use, whether you’re a solopreneur or part of a larger team.
As small business owners and marketers, we put a lot of work into our email marketing efforts. But crafting emails that capture attention and drive our readers to take action is tricky!
This is where marketing psychology comes into play.
In a crowded digital landscape, you want to earn your spot in a busy person’s inbox. It takes only a second to unsubscribe – so make sure every missive is worthwhile to your audience! Let’s talk about five psychological principles that will help improve your email marketing efforts.
Writing content for a website homepage can feel really daunting, but it’s easier when you have a checklist in hand. Allow me to pull back the curtain and share my exact process for writing content for a website homepage!
You can build a successful business without taking every single tip from every “marketing guru” on the internet. You can design a content marketing strategy that will work for you without forcing yourself to do things you dislike.
But IMHO, there are five marketing skills that every entrepreneur needs to master. Take a look at my latest article, and then let me know what you’d add to my list!
This blog provides nine ways I’m using generative AI to improve my creativity and efficiency as a writer. These methods have helped me overcome writer’s block and achieve a better work/life balance since I’m able to do more work in less time!
Pop Quiz: If you’re hiring someone to rewrite your website, should you choose a content writer or a copywriter? What about an ebook? Or a slogan?
There’s a gray line between “copywriting” and “content writing” that I aim to define in this blog. When you’re done reading it, I’d love to hear your opinion on how you define each role!
Does content writing work for small businesses? It sure does! Here are 5 effective ways to start a blog post that will captivate your audience and entice them to keep reading.
Welcome to a special series where you’ll get to know each of the incredible team members at Emily Writes! While I started out as a one-woman show, I soon discovered that I needed a team. I certainly can’t do it all, and I am incredibly grateful for each woman who contributes to our success. In this blog, I’ll introduce you to Lauren Shissler, an editor and writer on the team.
In this blog, I’ll be sharing tips for successfully time blocking your summer, whether you’re raising a toddler or simply trying to achieve a more structured workday. I hope you find inspiration and motivation in seeing how I (try) to maintain a healthy balance!
Are you sick of that pesky writer’s block? Today’s blog reveals my secret weapon: AI! Alongside four other proven strategies, I share how AI has revolutionized my writing process.
Relationships matter, especially in business. And the best social media platform for building genuine business relationships is LinkedIn! In this post, I’ll share six practical steps that have helped me succeed.
Running a business from home has a lot of “pros” – but it can also be very challenging to stay focused and efficient. This blog covers tips for being efficient when running a business from home, including setting firm boundaries around work, selectively scheduling meetings, and clearly defining your role.
Are you struggling to drive conversions on your website? You probably need better calls to action! This blog post talks about the importance of strong, attention-grabbing CTAs. You’ll also learn why you should avoid passive CTAs like the plague! 😱
Are you one of the many people who get tripped up on what to write online? My biggest advice to you is simple: Just be yourself! Authentic copy is the key to increasing brand loyalty, building trust with your audience, and increasing your sales. I also provide three tips for learning how to write authentically.
An effective landing page is a crucial tool for converting visitors into customers. Use a landing page to drive action on ONE particular offer, and save your website for housing the rest of your business information.
While the flexibility that comes with being an entrepreneur is a privilege, it also has big implications for your personal and professional life. As entrepreneurs, a lot of us tend to put ourselves last and the term “self-care” has become so much of a buzzword that its actual importance is often overlooked. Here are my top ten tips for how to take some time to take care of yourself so that you can show up more well-rested and creative for your clients.
When I first started Emily Writes, I didn’t work ahead, I didn’t schedule content, and I certainly didn’t have a plan in place. I would wake up to a to-do list that included daily social media posts, blogs, and emails – and everything had to be written, approved, and published on the spot! 😅
Talk about pressure! Task batching became necessary to save my sanity.
The consensus is clear – email marketing is critical for businesses of any size! And it’s never too late to start. This blog breaks down the basics of building an email list, including my best tips for growing it.
Learn how to get the most out of your social media investment. In this blog, I’ll give you my top 5 tips on how to grow your business through Instagram!
Are you underestimating the power of blogging? Small businesses around the world are tapping into blogs as a way to grow their business. Keep reading to find out how your blog can enhance your content marketing plan and help you take your business to new levels.
Building an email list is one of the most important things you’ll do as an entrepreneur. But getting started can feel so … overwhelming! Here are my biggest tips on how to build your email list without pulling your hair out!
In today’s online world, setting up a website isn’t that difficult. There are a variety of tools, both free and paid, that will help you. But crafting the copy for your website is slightly more difficult. Check out this week’s blog for my tips on exactly how to use your copy to stand out from the crowd!
Running a business has a ton of perks … but it can also be very stressful! Throw in an infant’s nap schedule and I was dangerously close to finding myself spinning my wheels instead of busting through my task list.
Luckily, I was an entrepreneur for a few years before becoming a mom so I was prepared with some tips that have helped to keep my stress levels down and my work productivity up.
If you are finding yourself feeling stressed out and overwhelmed, read my latest blog for tips and tricks that I personally use to keep myself calm and collected.
Are you ready to get started building a network on LinkedIn but don’t know where to start? Or maybe LinkedIn seems intimidating? Never fear, Emily Writes is here with 5 simple steps to create a profile you’ll be proud of and make connections that last!
If you’re looking to start your own business, you’re in luck! There are thousands of amazing people and organizations, ready…
Integrating a project management program into your business can be a real game-changer. Once I started using Asana to manage myself – and later, my team – I really began to feel like an owner and not just a freelancer!
Read this blog to see how I use Asana to manage my business.
How often should you update the copy on your website? I’ve put together four questions to help you decide!
“Working alone” and “working for myself” are two very different ideas. In today’s blog, I cover the four strategies I’ve implemented to turn my one-woman show into a full-blown business!
Here at Emily Writes, my team and I produce a lot of content for our clients. So, we may be a bit biased when it comes to answering the question of why content marketing matters… But the truth is in the data – and the numbers don’t lie! Here are 5 BIG reasons why you should use content in your marketing strategy.
I created my 2022 content marketing calendar in about an hour. Here’s my step-by-step process.
When you hear the words “work from home” are you filled with dread or jumping with joy?
I definitely fall into the “love it” boat… but not everyone feels the same! Whether you’re working from home out of choice or necessity, I encourage you to check out my tips for making the most of WFH life.
Think of your favorite “thought leaders” in your industry. These are the people who are your go-to sources for all of the latest information and trends.
Wouldn’t it be great if YOU could become one of those go-to people? An industry thought leader?
In my blog this week, I break down how to write a LinkedIn article and why this is an excellent way to build your authority and start branding yourself as a true thought leader!