How to Use Asana for Project Management (by yourself or with a team!)

If you’re anything like me, your plate is full of responsibilities and your mind is packed with ideas. Digital organization tools like Asana give you a place to put all of that chaos and creativity in order.

In this blog, I’m excited to show you exactly how I use Asana to save time in my business operations. I’ll give you helpful examples that you can use, whether you’re a solopreneur or part of a larger team.

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The Psychology Behind Effective Email Marketing

As small business owners and marketers, we put a lot of work into our email marketing efforts. But crafting emails that capture attention and drive our readers to take action is tricky!

This is where marketing psychology comes into play.

In a crowded digital landscape, you want to earn your spot in a busy person’s inbox. It takes only a second to unsubscribe – so make sure every missive is worthwhile to your audience! Let’s talk about five psychological principles that will help improve your email marketing efforts.

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How to Write a Great Website Homepage

Writing content for a website homepage can feel really daunting, but it’s easier when you have a checklist in hand. Allow me to pull back the curtain and share my exact process for writing content for a website homepage!

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Marketing Skills Every Entrepreneur Needs to Succeed

You can build a successful business without taking every single tip from every “marketing guru” on the internet. You can design a content marketing strategy that will work for you without forcing yourself to do things you dislike.

But IMHO, there are five marketing skills that every entrepreneur needs to master. Take a look at my latest article, and then let me know what you’d add to my list!

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9 Ways to Use Generative AI to Improve Your Writing

This blog provides nine ways I’m using generative AI to improve my creativity and efficiency as a writer. These methods have helped me overcome writer’s block and achieve a better work/life balance since I’m able to do more work in less time!

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What’s the Difference Between Copywriting and Content Writing?

Pop Quiz: If you’re hiring someone to rewrite your website, should you choose a content writer or a copywriter? What about an ebook? Or a slogan?

There’s a gray line between “copywriting” and “content writing” that I aim to define in this blog. When you’re done reading it, I’d love to hear your opinion on how you define each role!

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Meet the Emily Writes Team: Lauren Shissler, Editor and Writer

Welcome to a special series where you’ll get to know each of the incredible team members at Emily Writes! While I started out as a one-woman show, I soon discovered that I needed a team. I certainly can’t do it all, and I am incredibly grateful for each woman who contributes to our success. In this blog, I’ll introduce you to Lauren Shissler, an editor and writer on the team.

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How I’m Time Blocking My Summer…with a Toddler in Tow!

In this blog, I’ll be sharing tips for successfully time blocking your summer, whether you’re raising a toddler or simply trying to achieve a more structured workday. I hope you find inspiration and motivation in seeing how I (try) to maintain a healthy balance!

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How to Defeat Writer’s Block with AI (and four other proven strategies!)

Are you sick of that pesky writer’s block? Today’s blog reveals my secret weapon: AI! Alongside four other proven strategies, I share how AI has revolutionized my writing process.

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Unlocking the Power of LinkedIn: Six Steps to Building Meaningful Relationships

Relationships matter, especially in business. And the best social media platform for building genuine business relationships is LinkedIn! In this post, I’ll share six practical steps that have helped me succeed.

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3 Tips for Being More Efficient When Running a Business from Home

Running a business from home has a lot of “pros” – but it can also be very challenging to stay focused and efficient. This blog covers tips for being efficient when running a business from home, including setting firm boundaries around work, selectively scheduling meetings, and clearly defining your role.

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99 Snappy CTAs to Drive Website Conversions

Are you struggling to drive conversions on your website? You probably need better calls to action! This blog post talks about the importance of strong, attention-grabbing CTAs. You’ll also learn why you should avoid passive CTAs like the plague! 😱

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Authentic Copy: Why it Matters & How to Write it

Are you one of the many people who get tripped up on what to write online? My biggest advice to you is simple: Just be yourself! Authentic copy is the key to increasing brand loyalty, building trust with your audience, and increasing your sales. I also provide three tips for learning how to write authentically.

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Key Elements of an Effective Landing Page

An effective landing page is a crucial tool for converting visitors into customers. Use a landing page to drive action on ONE particular offer, and save your website for housing the rest of your business information.

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Taking Care of Yourself: 10 Tips To Practice Entrepreneur Self Care

While the flexibility that comes with being an entrepreneur is a privilege, it also has big implications for your personal and professional life. As entrepreneurs, a lot of us tend to put ourselves last and the term “self-care” has become so much of a buzzword that its actual importance is often overlooked. Here are my top ten tips for how to take some time to take care of yourself so that you can show up more well-rested and creative for your clients.

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How to Streamline Your Business by Batching Your Content Writing

When I first started Emily Writes, I didn’t work ahead, I didn’t schedule content, and I certainly didn’t have a plan in place. I would wake up to a to-do list that included daily social media posts, blogs, and emails – and everything had to be written, approved, and published on the spot! 😅

Talk about pressure! Task batching became necessary to save my sanity.

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New Year, New Website!

A new calendar year is the perfect time to reflect on your business and set fresh goals to accomplish in the upcoming months. One of the things you should make time to review? Your website! Here are my biggest tips on why and how often you should update your website copy.

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Why is it Important to Have an Email List?

The consensus is clear – email marketing is critical for businesses of any size! And it’s never too late to start. This blog breaks down the basics of building an email list, including my best tips for growing it.

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5 Reasons to Use Blogging In Your Content Marketing Plan (+ Experience Business Growth!)

Are you underestimating the power of blogging? Small businesses around the world are tapping into blogs as a way to grow their business. Keep reading to find out how your blog can enhance your content marketing plan and help you take your business to new levels.

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Showcasing Your Business Through Well-Written Website Copy

In today’s online world, setting up a website isn’t that difficult. There are a variety of tools, both free and paid, that will help you. But crafting the copy for your website is slightly more difficult. Check out this week’s blog for my tips on exactly how to use your copy to stand out from the crowd!

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Managing Stress While Running a Business

Running a business has a ton of perks … but it can also be very stressful! Throw in an infant’s nap schedule and I was dangerously close to finding myself spinning my wheels instead of busting through my task list.

Luckily, I was an entrepreneur for a few years before becoming a mom so I was prepared with some tips that have helped to keep my stress levels down and my work productivity up.

If you are finding yourself feeling stressed out and overwhelmed, read my latest blog for tips and tricks that I personally use to keep myself calm and collected.

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Five Steps to Building an Organic Network on LinkedIn

Are you ready to get started building a network on LinkedIn but don’t know where to start? Or maybe LinkedIn seems intimidating? Never fear, Emily Writes is here with 5 simple steps to create a profile you’ll be proud of and make connections that last!

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The Best Places to Learn About Entrepreneurship

If you’re looking to start your own business, you’re in luck! There are thousands of amazing people and organizations, ready…

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How I Use Asana to Manage My Business

Integrating a project management program into your business can be a real game-changer. Once I started using Asana to manage myself – and later, my team – I really began to feel like an owner and not just a freelancer!

Read this blog to see how I use Asana to manage my business.

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How I Went From a One-Woman Show to a Full-Blown Business

“Working alone” and “working for myself” are two very different ideas. In today’s blog, I cover the four strategies I’ve implemented to turn my one-woman show into a full-blown business!

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Why Content Marketing Matters: 5 Reasons to Use Content in Your Marketing Strategy

Here at Emily Writes, my team and I produce a lot of content for our clients. So, we may be a bit biased when it comes to answering the question of why content marketing matters… But the truth is in the data – and the numbers don’t lie! Here are 5 BIG reasons why you should use content in your marketing strategy.

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How I Created My 2022 Content Calendar

I created my 2022 content marketing calendar in about an hour. Here’s my step-by-step process.

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Morning Person vs. Night Owl: Work-From-Home Tips for Maximizing Your Energy Levels and Workload

When you hear the words “work from home” are you filled with dread or jumping with joy?

I definitely fall into the “love it” boat… but not everyone feels the same! Whether you’re working from home out of choice or necessity, I encourage you to check out my tips for making the most of WFH life.

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How to Write a Thought Leadership Article for LinkedIn

Think of your favorite “thought leaders” in your industry. These are the people who are your go-to sources for all of the latest information and trends.

Wouldn’t it be great if YOU could become one of those go-to people? An industry thought leader?

In my blog this week, I break down how to write a LinkedIn article and why this is an excellent way to build your authority and start branding yourself as a true thought leader!

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