Want to be a Thought Leader? Try Content Marketing!

Thought leadership is not just about being knowledgeable; it’s about being KNOWN for your knowledge, and using this expertise to help others.

For small businesses, embracing thought leadership as a strategy can be a game-changer! This blog will teach you how to build thought leadership through consistent content creation. It even includes four clear-cut steps for getting started.

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Six Social Media Post Ideas for Photographers

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Photographers have to get creative when marketing themselves, especially in highly populated areas or tourist destinations. But it doesn’t have to cost a fortune! Social media is free, and with the tips and ideas provided in this blog, you’ll be well on your way to filling your calendar for the foreseeable future.

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How to Brainstorm New Social Media Post Ideas for Your Small Business

With summer coming up, it’s the perfect time to reevaluate your social media strategy. If you’re feeling a bit stuck and not sure where to go next, check out this article for a behind-the-scenes look at my top 5 tips for generating new social media post ideas.

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7 Social Media Post Ideas for Realtors

In today’s fast-changing market, real estate agents are finding that having a consistent digital presence is more important than ever! But constantly creating quality content while listing, showing, and selling houses can be a daunting task!

In this blog, I’ll break down why social media is so important for real estate agents and give you real-life examples of what you can post.

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The Psychology Behind Effective Email Marketing

As small business owners and marketers, we put a lot of work into our email marketing efforts. But crafting emails that capture attention and drive our readers to take action is tricky!

This is where marketing psychology comes into play.

In a crowded digital landscape, you want to earn your spot in a busy person’s inbox. It takes only a second to unsubscribe – so make sure every missive is worthwhile to your audience! Let’s talk about five psychological principles that will help improve your email marketing efforts.

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How to Write a Great Website Homepage

Writing content for a website homepage can feel really daunting, but it’s easier when you have a checklist in hand. Allow me to pull back the curtain and share my exact process for writing content for a website homepage!

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Marketing Skills Every Entrepreneur Needs to Succeed

You can build a successful business without taking every single tip from every “marketing guru” on the internet. You can design a content marketing strategy that will work for you without forcing yourself to do things you dislike.

But IMHO, there are five marketing skills that every entrepreneur needs to master. Take a look at my latest article, and then let me know what you’d add to my list!

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Is It Worth Having a Website for a Small Business?

Do service providers really need a website? Could you just get by with a great social media presence?

In this blog, I’m going to make the case that small businesses DO need professional websites! In fact, I’ll give you 14 succinct reasons why.

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9 Ways to Use Generative AI to Improve Your Writing

This blog provides nine ways I’m using generative AI to improve my creativity and efficiency as a writer. These methods have helped me overcome writer’s block and achieve a better work/life balance since I’m able to do more work in less time!

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What’s the Difference Between Copywriting and Content Writing?

Pop Quiz: If you’re hiring someone to rewrite your website, should you choose a content writer or a copywriter? What about an ebook? Or a slogan?

There’s a gray line between “copywriting” and “content writing” that I aim to define in this blog. When you’re done reading it, I’d love to hear your opinion on how you define each role!

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How to Build a Social Media Following: A Step-by-Step Guide

Whether you love social media or you despise it, there’s no ignoring the fact that having a strong social media presence is important for modern brands.

Social media is a great place to engage with your target audience, build a loyal following, increase your brand visibility, and promote new products or services. However, building a solid group of engaged followers takes some work. Ready today’s article to learn how entrepreneurs can make the most out of social media!

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Learn How to Sell Yourself: Tips for an Effective About Page

Your “About” page is one of the most important pages on your website. This is where you can highlight your credentials, build trust with your audience, and really show the world what you have to offer. After all, people do business with people – and they want to know who is behind your organization.

However, your About page isn’t really about you…it’s about your reader! Does that sound confusing?

In this week’s blog, I share why you should curate this page in a way that connects you with your audience while also providing you with actionable tips for an effective About page.

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Meet the Emily Writes Team: Katy Compton, Writer

I’m pleased to close out this short summer blog series where you got to know each of the incredible team members at Emily Writes! In this blog, you get to meet Katy Compton, an incredible writer who writes content that is so much fun to read.

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Meet the Emily Writes Team: Lauren Shissler, Editor and Writer

Welcome to a special series where you’ll get to know each of the incredible team members at Emily Writes! While I started out as a one-woman show, I soon discovered that I needed a team. I certainly can’t do it all, and I am incredibly grateful for each woman who contributes to our success. In this blog, I’ll introduce you to Lauren Shissler, an editor and writer on the team.

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Meet the Emily Writes Team: Amanda Russell, OBM and Writer

Welcome to a special series where you’ll get to know each of the incredible team members at Emily Writes! While I started out as a one-woman show, I soon discovered that I needed a team. I certainly can’t do it all, and I am incredibly grateful for each woman who contributes to our success. In this blog, I’ll introduce you to Amanda Russell, my OBM and part of the writing team.

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How I’m Time Blocking My Summer…with a Toddler in Tow!

In this blog, I’ll be sharing tips for successfully time blocking your summer, whether you’re raising a toddler or simply trying to achieve a more structured workday. I hope you find inspiration and motivation in seeing how I (try) to maintain a healthy balance!

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How to Defeat Writer’s Block with AI (and four other proven strategies!)

Are you sick of that pesky writer’s block? Today’s blog reveals my secret weapon: AI! Alongside four other proven strategies, I share how AI has revolutionized my writing process.

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Four Signs It’s Time to Hire a Content Writer for Your Business

Are you on the fence about hiring a content writer? No matter the size of your business or marketing team, help is available. Let’s explore four signs that it might be time to hire an expert content writer to support your business!

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Unlocking the Power of LinkedIn: Six Steps to Building Meaningful Relationships

Relationships matter, especially in business. And the best social media platform for building genuine business relationships is LinkedIn! In this post, I’ll share six practical steps that have helped me succeed.

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3 Tips for Being More Efficient When Running a Business from Home

Running a business from home has a lot of “pros” – but it can also be very challenging to stay focused and efficient. This blog covers tips for being efficient when running a business from home, including setting firm boundaries around work, selectively scheduling meetings, and clearly defining your role.

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99 Snappy CTAs to Drive Website Conversions

Are you struggling to drive conversions on your website? You probably need better calls to action! This blog post talks about the importance of strong, attention-grabbing CTAs. You’ll also learn why you should avoid passive CTAs like the plague! 😱

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Key Elements of an Effective Landing Page

An effective landing page is a crucial tool for converting visitors into customers. Use a landing page to drive action on ONE particular offer, and save your website for housing the rest of your business information.

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Different Types of CTAs: How to Decide Which One to Use

You’ve probably heard that it’s important to have calls to action (CTAs) on your social media posts. But why? And what kinds of CTAs should you be using?

My latest blog breaks this all down!

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How to Streamline Your Business by Batching Your Content Writing

When I first started Emily Writes, I didn’t work ahead, I didn’t schedule content, and I certainly didn’t have a plan in place. I would wake up to a to-do list that included daily social media posts, blogs, and emails – and everything had to be written, approved, and published on the spot! 😅

Talk about pressure! Task batching became necessary to save my sanity.

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Optimizing Your Creative Energy!

Learning how to maximize your creative energy is an important entrepreneurial skill! In today’s blog, I’ll share how my daily schedule has changed since becoming a mom, and one actionable step you can take TODAY to conserve your valuable creative energy.

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New Year, New Website!

A new calendar year is the perfect time to reflect on your business and set fresh goals to accomplish in the upcoming months. One of the things you should make time to review? Your website! Here are my biggest tips on why and how often you should update your website copy.

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Why is it Important to Have an Email List?

The consensus is clear – email marketing is critical for businesses of any size! And it’s never too late to start. This blog breaks down the basics of building an email list, including my best tips for growing it.

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What’s Working on LinkedIn Right Now?

It’s no secret that LinkedIn is my favorite social media platform. It’s made a huge difference in the success of my business and my clients’ businesses. But, like any other platform, there are some tactics that work and some that don’t. Let’s talk about four tactics that I’ve found to be successful right now.

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5 Ways to Work with Your Blog Ghostwriter

Just because you CAN do something in your business doesn’t mean you should. This applies to written content for your business, too! So let’s talk about five practical ways that you can effectively work with a blog ghostwriter.

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5 Reasons to Use Blogging In Your Content Marketing Plan (+ Experience Business Growth!)

Are you underestimating the power of blogging? Small businesses around the world are tapping into blogs as a way to grow their business. Keep reading to find out how your blog can enhance your content marketing plan and help you take your business to new levels.

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Showcasing Your Business Through Well-Written Website Copy

In today’s online world, setting up a website isn’t that difficult. There are a variety of tools, both free and paid, that will help you. But crafting the copy for your website is slightly more difficult. Check out this week’s blog for my tips on exactly how to use your copy to stand out from the crowd!

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Five Steps to Building an Organic Network on LinkedIn

Are you ready to get started building a network on LinkedIn but don’t know where to start? Or maybe LinkedIn seems intimidating? Never fear, Emily Writes is here with 5 simple steps to create a profile you’ll be proud of and make connections that last!

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How I Went From a One-Woman Show to a Full-Blown Business

“Working alone” and “working for myself” are two very different ideas. In today’s blog, I cover the four strategies I’ve implemented to turn my one-woman show into a full-blown business!

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How To Make Real Connections On Social Media

Social media can truly be a beautiful thing in our disconnected, jaded world. It helps us facilitate connections and relationships that otherwise wouldn’t be possible! Learn more about making real connections through social media in this week’s blog.

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Instagram Marketing 101: How to Promote Your Small Business

With over 1 billion users, Instagram is an excellent platform to use to promote your business and grow your following. But it can be very overwhelming! Let’s break down all of the features of Instagram and how you can use it for your business!

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Why Content Marketing Matters: 5 Reasons to Use Content in Your Marketing Strategy

Here at Emily Writes, my team and I produce a lot of content for our clients. So, we may be a bit biased when it comes to answering the question of why content marketing matters… But the truth is in the data – and the numbers don’t lie! Here are 5 BIG reasons why you should use content in your marketing strategy.

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How Social Media Has Changed How We Do Business

From the early days of Twitter and Facebook to the countless platforms out there today, it’s no question that social…

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How I Created My 2022 Content Calendar

I created my 2022 content marketing calendar in about an hour. Here’s my step-by-step process.

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How To Work With The 24/7 Web World… And Still Have A Life

This week, I turned my blog over to another one of the talented writers on my team, Melissa Treacy. Working in the virtual space definitely has its upsides. But it can be hard to balance your work life with your home life when the Internet (and your work!) is there all of the time. Keep reading for some tips from Melissa on how to keep your sanity … and your boundaries!

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Building ON Social Media vs. Building WITH Social Media

This week, I turned my blog over to one of the talented writers on my team! Amanda is here to share why you should build WITH social media, not just ON it.

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How to Write a Thought Leadership Article for LinkedIn

Think of your favorite “thought leaders” in your industry. These are the people who are your go-to sources for all of the latest information and trends.

Wouldn’t it be great if YOU could become one of those go-to people? An industry thought leader?

In my blog this week, I break down how to write a LinkedIn article and why this is an excellent way to build your authority and start branding yourself as a true thought leader!

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100 Call to Action Ideas for Social Media Posts

When I write marketing materials, I’m always searching for the perfect call to action. So I’ve compiled 100 of my favorite CTAs to help other marketers out there! Save this article for the next time you need writing inspiration…

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9 Post Ideas for Your Instagram Feed

Instagram recently announced huge changes coming to its platform. How does this affect you and your business’s content marketing plan? What can you do to adapt your plan to Instagram’s newest changes?

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Getting the Most Out of Your New Writer

Have you recently hired a contracted content writer? Congrats on that great decision!!

I’m here to tell you that a successful, long-term relationship is possible. Here are my four best tips for getting the most out of your new writer.

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