Building Brand Authority Beyond Social Media We all have a basic understanding of the term “asset,” right? In business, an…
You probably know by now that I’m a big fan of email marketing. I’m not alone! An estimated 54% of…
I often see websites packed with passive calls to action, such as “Learn More” or “Read More.” These CTAs don’t give your visitors a clear direction or any incentive to take action. ☹️
➡️To drive more conversions, you need to use active and specific language that tells your visitors EXACTLY what to do! Read today’s blog for a ton of helpful examples.
When marketing yourself as a financial professional, you need to prioritize a strategy that builds trust and thought leadership. One of the best ways to do this is to create marketing content that proves that you are competent and trustworthy!
Today’s blog is for insurance agents, estate planners, and wealth advisors. You’ll learn my tried-and-true strategy for a consistent, achievable content marketing plan that works.
I love using Asana to organize my content marketing efforts, so in the blog, I want to pull back the curtain and show you exactly how you can improve your consistency using this project management tool
Ready to overhaul your marketing content calendar?
Whether you have NO existing organizational system and fly by the seat of your pants (hey, we’ve all been there!) or you have a structure in place but would love another perspective, today’s blog is for you.
Learn my 4-step process for creating a marketing content calendar, using a concept I call “content buckets.”
Churning out marketing content can feel overwhelming, especially when you’re running out of ideas for topics. This blog is designed to solve that problem! Learn about the different types of long-form content, why it’s so effective, and six practical strategies for compiling fresh ideas. Which strategy will you use first?
Knowing that you need to start an email newsletter list is one thing. Actually DOING it is quite another!
Don’t let a lack of content ideas hold you back from starting work on this incredibly valuable marketing tool! Here are some tips for delivering content that will engage and nurture your list to eventually turn your subscribers into some of your business’s biggest fans.
Thought leadership is not just about being knowledgeable; it’s about being KNOWN for your knowledge, and using this expertise to help others.
For small businesses, embracing thought leadership as a strategy can be a game-changer! This blog will teach you how to build thought leadership through consistent content creation. It even includes four clear-cut steps for getting started.
Your website is your “home” online! But is your homepage pulling its weight? This blog will go over the five non-negotiable elements of your website homepage. PS: It includes a bunch of examples!
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Photographers have to get creative when marketing themselves, especially in highly populated areas or tourist destinations. But it doesn’t have to cost a fortune! Social media is free, and with the tips and ideas provided in this blog, you’ll be well on your way to filling your calendar for the foreseeable future.
With summer coming up, it’s the perfect time to reevaluate your social media strategy. If you’re feeling a bit stuck and not sure where to go next, check out this article for a behind-the-scenes look at my top 5 tips for generating new social media post ideas.
Why do certain sales emails have you eagerly clicking “Buy Now” while others see the dreary fate of the trash bin in seconds?
The magic lies in the composition of the email – the carefully chosen words that captivate the reader, honestly show the value of your offer, and make the sale irresistible. In other words, it all comes down to the art and science of email copywriting.
In this article, I’ll share the strategies I use to craft high-converting sales email sequences. This formula will help you convert prospects into customers and clients. Inside, you’ll find templates for the six-email, automated sequence that your prospects will receive.
As small business owners and marketers, we put a lot of work into our email marketing efforts. But crafting emails that capture attention and drive our readers to take action is tricky!
This is where marketing psychology comes into play.
In a crowded digital landscape, you want to earn your spot in a busy person’s inbox. It takes only a second to unsubscribe – so make sure every missive is worthwhile to your audience! Let’s talk about five psychological principles that will help improve your email marketing efforts.
Writing content for a website homepage can feel really daunting, but it’s easier when you have a checklist in hand. Allow me to pull back the curtain and share my exact process for writing content for a website homepage!
Generative AI can be an awesome time-saving tool for content writers. Here’s a quick case study that describes how I used Magai to create a personality quiz for a client’s magnet. I hope it inspires you to try the same for YOUR brand! 🎉
Does content writing work for small businesses? It sure does! Here are 5 effective ways to start a blog post that will captivate your audience and entice them to keep reading.
I’m pleased to close out this short summer blog series where you got to know each of the incredible team members at Emily Writes! In this blog, you get to meet Katy Compton, an incredible writer who writes content that is so much fun to read.
Relationships matter, especially in business. And the best social media platform for building genuine business relationships is LinkedIn! In this post, I’ll share six practical steps that have helped me succeed.
Are you one of the many people who get tripped up on what to write online? My biggest advice to you is simple: Just be yourself! Authentic copy is the key to increasing brand loyalty, building trust with your audience, and increasing your sales. I also provide three tips for learning how to write authentically.
All good blogs must come to an end, and there are a variety of ways that you can wrap up your writing in a clear and consistent way that will keep your readers coming back for more! Here are my 5 favorite ways to end a blog post.
When I first started Emily Writes, I didn’t work ahead, I didn’t schedule content, and I certainly didn’t have a plan in place. I would wake up to a to-do list that included daily social media posts, blogs, and emails – and everything had to be written, approved, and published on the spot! 😅
Talk about pressure! Task batching became necessary to save my sanity.
The consensus is clear – email marketing is critical for businesses of any size! And it’s never too late to start. This blog breaks down the basics of building an email list, including my best tips for growing it.
It’s no secret that LinkedIn is my favorite social media platform. It’s made a huge difference in the success of my business and my clients’ businesses. But, like any other platform, there are some tactics that work and some that don’t. Let’s talk about four tactics that I’ve found to be successful right now.
When it comes to Facebook, engagement is key! Here are 10 really great ideas on how to improve your content and generate more engagement on your posts.
Are you underestimating the power of blogging? Small businesses around the world are tapping into blogs as a way to grow their business. Keep reading to find out how your blog can enhance your content marketing plan and help you take your business to new levels.
Building an email list is one of the most important things you’ll do as an entrepreneur. But getting started can feel so … overwhelming! Here are my biggest tips on how to build your email list without pulling your hair out!
In today’s online world, setting up a website isn’t that difficult. There are a variety of tools, both free and paid, that will help you. But crafting the copy for your website is slightly more difficult. Check out this week’s blog for my tips on exactly how to use your copy to stand out from the crowd!
How often should you update the copy on your website? I’ve put together four questions to help you decide!
Social media can truly be a beautiful thing in our disconnected, jaded world. It helps us facilitate connections and relationships that otherwise wouldn’t be possible! Learn more about making real connections through social media in this week’s blog.
Here at Emily Writes, my team and I produce a lot of content for our clients. So, we may be a bit biased when it comes to answering the question of why content marketing matters… But the truth is in the data – and the numbers don’t lie! Here are 5 BIG reasons why you should use content in your marketing strategy.
I created my 2022 content marketing calendar in about an hour. Here’s my step-by-step process.
If you manage social media accounts for a business or other organization, software like Agorapulse can bring a level of automation and sophistication to your efforts. I’d like to share why I chose Agorapulse over the myriad of other platforms, its capabilities and drawbacks, and whether or not I recommend it for you!
Think of your favorite “thought leaders” in your industry. These are the people who are your go-to sources for all of the latest information and trends.
Wouldn’t it be great if YOU could become one of those go-to people? An industry thought leader?
In my blog this week, I break down how to write a LinkedIn article and why this is an excellent way to build your authority and start branding yourself as a true thought leader!
Have you recently hired a contracted content writer? Congrats on that great decision!!
I’m here to tell you that a successful, long-term relationship is possible. Here are my four best tips for getting the most out of your new writer.