Want to be a Thought Leader? Try Content Marketing!

Thought leadership is not just about being knowledgeable; it’s about being KNOWN for your knowledge, and using this expertise to help others.

For small businesses, embracing thought leadership as a strategy can be a game-changer! This blog will teach you how to build thought leadership through consistent content creation. It even includes four clear-cut steps for getting started.

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Six Social Media Post Ideas for Photographers

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Photographers have to get creative when marketing themselves, especially in highly populated areas or tourist destinations. But it doesn’t have to cost a fortune! Social media is free, and with the tips and ideas provided in this blog, you’ll be well on your way to filling your calendar for the foreseeable future.

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How to Brainstorm New Social Media Post Ideas for Your Small Business

With summer coming up, it’s the perfect time to reevaluate your social media strategy. If you’re feeling a bit stuck and not sure where to go next, check out this article for a behind-the-scenes look at my top 5 tips for generating new social media post ideas.

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Discover the Formula for the Perfect Sales Email Sequence

Why do certain sales emails have you eagerly clicking “Buy Now” while others see the dreary fate of the trash bin in seconds?

The magic lies in the composition of the email – the carefully chosen words that captivate the reader, honestly show the value of your offer, and make the sale irresistible. In other words, it all comes down to the art and science of email copywriting.

In this article, I’ll share the strategies I use to craft high-converting sales email sequences. This formula will help you convert prospects into customers and clients. Inside, you’ll find templates for the six-email, automated sequence that your prospects will receive.

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The Psychology Behind Effective Email Marketing

As small business owners and marketers, we put a lot of work into our email marketing efforts. But crafting emails that capture attention and drive our readers to take action is tricky!

This is where marketing psychology comes into play.

In a crowded digital landscape, you want to earn your spot in a busy person’s inbox. It takes only a second to unsubscribe – so make sure every missive is worthwhile to your audience! Let’s talk about five psychological principles that will help improve your email marketing efforts.

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How to Write a Great Website Homepage

Writing content for a website homepage can feel really daunting, but it’s easier when you have a checklist in hand. Allow me to pull back the curtain and share my exact process for writing content for a website homepage!

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Meet the Emily Writes Team: Katy Compton, Writer

I’m pleased to close out this short summer blog series where you got to know each of the incredible team members at Emily Writes! In this blog, you get to meet Katy Compton, an incredible writer who writes content that is so much fun to read.

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Unlocking the Power of LinkedIn: Six Steps to Building Meaningful Relationships

Relationships matter, especially in business. And the best social media platform for building genuine business relationships is LinkedIn! In this post, I’ll share six practical steps that have helped me succeed.

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Authentic Copy: Why it Matters & How to Write it

Are you one of the many people who get tripped up on what to write online? My biggest advice to you is simple: Just be yourself! Authentic copy is the key to increasing brand loyalty, building trust with your audience, and increasing your sales. I also provide three tips for learning how to write authentically.

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How to Streamline Your Business by Batching Your Content Writing

When I first started Emily Writes, I didn’t work ahead, I didn’t schedule content, and I certainly didn’t have a plan in place. I would wake up to a to-do list that included daily social media posts, blogs, and emails – and everything had to be written, approved, and published on the spot! 😅

Talk about pressure! Task batching became necessary to save my sanity.

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Why is it Important to Have an Email List?

The consensus is clear – email marketing is critical for businesses of any size! And it’s never too late to start. This blog breaks down the basics of building an email list, including my best tips for growing it.

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What’s Working on LinkedIn Right Now?

It’s no secret that LinkedIn is my favorite social media platform. It’s made a huge difference in the success of my business and my clients’ businesses. But, like any other platform, there are some tactics that work and some that don’t. Let’s talk about four tactics that I’ve found to be successful right now.

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5 Reasons to Use Blogging In Your Content Marketing Plan (+ Experience Business Growth!)

Are you underestimating the power of blogging? Small businesses around the world are tapping into blogs as a way to grow their business. Keep reading to find out how your blog can enhance your content marketing plan and help you take your business to new levels.

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Showcasing Your Business Through Well-Written Website Copy

In today’s online world, setting up a website isn’t that difficult. There are a variety of tools, both free and paid, that will help you. But crafting the copy for your website is slightly more difficult. Check out this week’s blog for my tips on exactly how to use your copy to stand out from the crowd!

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How To Make Real Connections On Social Media

Social media can truly be a beautiful thing in our disconnected, jaded world. It helps us facilitate connections and relationships that otherwise wouldn’t be possible! Learn more about making real connections through social media in this week’s blog.

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Why Content Marketing Matters: 5 Reasons to Use Content in Your Marketing Strategy

Here at Emily Writes, my team and I produce a lot of content for our clients. So, we may be a bit biased when it comes to answering the question of why content marketing matters… But the truth is in the data – and the numbers don’t lie! Here are 5 BIG reasons why you should use content in your marketing strategy.

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How I Created My 2022 Content Calendar

I created my 2022 content marketing calendar in about an hour. Here’s my step-by-step process.

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Why I Use Agorapulse to Manage My Social Media Accounts

If you manage social media accounts for a business or other organization, software like Agorapulse can bring a level of automation and sophistication to your efforts. I’d like to share why I chose Agorapulse over the myriad of other platforms, its capabilities and drawbacks, and whether or not I recommend it for you!

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How to Write a Thought Leadership Article for LinkedIn

Think of your favorite “thought leaders” in your industry. These are the people who are your go-to sources for all of the latest information and trends.

Wouldn’t it be great if YOU could become one of those go-to people? An industry thought leader?

In my blog this week, I break down how to write a LinkedIn article and why this is an excellent way to build your authority and start branding yourself as a true thought leader!

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Getting the Most Out of Your New Writer

Have you recently hired a contracted content writer? Congrats on that great decision!!

I’m here to tell you that a successful, long-term relationship is possible. Here are my four best tips for getting the most out of your new writer.

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