Boost Website Traffic and Improve User Experience with a Stellar FAQ Page

Does your website have a dedicated spot for Frequently Asked Questions (FAQs)? While not absolutely necessary for every business website, in this blog, I’ll explain why an FAQ page can improve user experience and boost search engine visibility!

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10 Common Website Content Mistakes

A cringy billboard. A glaring typo on a restaurant menu. An annoying grammar mistake in a news headline. As a writer, I can’t help but notice errors in written content. You can relate if you have even a passing interest in marketing or communications! Does your company website pass the test? Let’s review some common website content mistakes so you can improve your user experience and increase your conversion rates.

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Balancing SEO and Readability in Website Content Writing

Striking the perfect balance between SEO (Search Engine Optimization) and good, readable content can be a daunting challenge for small businesses.

Have you struggled to produce content that not only pleases algorithms but also appeals to real human beings? This blog will help you untangle that dilemma!

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How to Write a Great Website Homepage

Writing content for a website homepage can feel really daunting, but it’s easier when you have a checklist in hand. Allow me to pull back the curtain and share my exact process for writing content for a website homepage!

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Is It Worth Having a Website for a Small Business?

Do service providers really need a website? Could you just get by with a great social media presence?

In this blog, I’m going to make the case that small businesses DO need professional websites! In fact, I’ll give you 14 succinct reasons why.

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9 Ways to Use Generative AI to Improve Your Writing

This blog provides nine ways I’m using generative AI to improve my creativity and efficiency as a writer. These methods have helped me overcome writer’s block and achieve a better work/life balance since I’m able to do more work in less time!

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What’s the Difference Between Copywriting and Content Writing?

Pop Quiz: If you’re hiring someone to rewrite your website, should you choose a content writer or a copywriter? What about an ebook? Or a slogan?

There’s a gray line between “copywriting” and “content writing” that I aim to define in this blog. When you’re done reading it, I’d love to hear your opinion on how you define each role!

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Learn How to Sell Yourself: Tips for an Effective About Page

Your “About” page is one of the most important pages on your website. This is where you can highlight your credentials, build trust with your audience, and really show the world what you have to offer. After all, people do business with people – and they want to know who is behind your organization.

However, your About page isn’t really about you…it’s about your reader! Does that sound confusing?

In this week’s blog, I share why you should curate this page in a way that connects you with your audience while also providing you with actionable tips for an effective About page.

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How to Defeat Writer’s Block with AI (and four other proven strategies!)

Are you sick of that pesky writer’s block? Today’s blog reveals my secret weapon: AI! Alongside four other proven strategies, I share how AI has revolutionized my writing process.

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Four Signs It’s Time to Hire a Content Writer for Your Business

Are you on the fence about hiring a content writer? No matter the size of your business or marketing team, help is available. Let’s explore four signs that it might be time to hire an expert content writer to support your business!

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99 Snappy CTAs to Drive Website Conversions

Are you struggling to drive conversions on your website? You probably need better calls to action! This blog post talks about the importance of strong, attention-grabbing CTAs. You’ll also learn why you should avoid passive CTAs like the plague! 😱

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Authentic Copy: Why it Matters & How to Write it

Are you one of the many people who get tripped up on what to write online? My biggest advice to you is simple: Just be yourself! Authentic copy is the key to increasing brand loyalty, building trust with your audience, and increasing your sales. I also provide three tips for learning how to write authentically.

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Key Elements of an Effective Landing Page

An effective landing page is a crucial tool for converting visitors into customers. Use a landing page to drive action on ONE particular offer, and save your website for housing the rest of your business information.

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New Year, New Website!

A new calendar year is the perfect time to reflect on your business and set fresh goals to accomplish in the upcoming months. One of the things you should make time to review? Your website! Here are my biggest tips on why and how often you should update your website copy.

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5 Ways to Work with Your Blog Ghostwriter

Just because you CAN do something in your business doesn’t mean you should. This applies to written content for your business, too! So let’s talk about five practical ways that you can effectively work with a blog ghostwriter.

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5 Reasons to Use Blogging In Your Content Marketing Plan (+ Experience Business Growth!)

Are you underestimating the power of blogging? Small businesses around the world are tapping into blogs as a way to grow their business. Keep reading to find out how your blog can enhance your content marketing plan and help you take your business to new levels.

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Showcasing Your Business Through Well-Written Website Copy

In today’s online world, setting up a website isn’t that difficult. There are a variety of tools, both free and paid, that will help you. But crafting the copy for your website is slightly more difficult. Check out this week’s blog for my tips on exactly how to use your copy to stand out from the crowd!

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The Best Places to Learn About Entrepreneurship

If you’re looking to start your own business, you’re in luck! There are thousands of amazing people and organizations, ready…

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Why Content Marketing Matters: 5 Reasons to Use Content in Your Marketing Strategy

Here at Emily Writes, my team and I produce a lot of content for our clients. So, we may be a bit biased when it comes to answering the question of why content marketing matters… But the truth is in the data – and the numbers don’t lie! Here are 5 BIG reasons why you should use content in your marketing strategy.

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Getting the Most Out of Your New Writer

Have you recently hired a contracted content writer? Congrats on that great decision!!

I’m here to tell you that a successful, long-term relationship is possible. Here are my four best tips for getting the most out of your new writer.

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What You Can Expect from Emily Writes in 2021

When I worked in the corporate world, someone gave me this small piece of leadership advice that has really stuck…

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