Let’s be honest: When was the last time you actually looked at your website with fresh eyes?
As business owners, we’re busy. Between meetings, deadlines, managing our teams, and everything else on our plates, website updates often feel like the last thing we want to tackle. After all, if the website is functioning – why bother?
Here’s the thing: Your website is your hardest-working employee, hustling 24/7 to attract leads, build trust, and convert visitors into customers. Giving it a little attention, from time to time, is well worth the effort!
And the good news is that you don’t need to invest in a complete overhaul right now; even small tweaks can make a big difference. I’m talking about updates you can knock out during that block of time from an unexpectedly cancelled meeting. Quick wins that take minimal time but deliver maximum impact on how visitors experience your site.
Here are five quick content updates you can tackle this week that will help move the needle on your website’s performance.
Update #1: Make Your Value Proposition Impossible to Ignore
Specific numbers and results make your value proposition instantly more credible and compelling. Visitors want proof that you can deliver, not just vague promises. This simple switch transforms loose claims into powerful evidence that builds trust immediately.
So instead of saying “we provide excellent customer service,” try “our clients see 40% fewer support tickets after implementation.” Or replace “I bring years of experience,” with “I’ve been honing my expertise in (field) since (year).” Or quantify the amount of money you’ve helped clients save, the number of customers who’ve brought your product, or the average project turnaround time that sets you apart from competitors.
Your Action Steps: Review your homepage and identify a heading, statement, or paragraph that could be considered part of your “value proposition.” Add one compelling, authentic statistic to that content.
Update #2: Transform Your CTA Buttons from Meh to Magnetic
Generic button text, such as “Contact” or “Learn More,” is boring. Opt for assertive phrases like “Let’s Do This” or “Book Now.” Action-oriented calls to action (CTAs) clearly communicate what visitors should do and build anticipation for the next step.
This small change will increase click-through rates because people know what to expect when they click. Your CTA should feel like the obvious next step, not a generic suggestion.
Your Action Steps: Download my free guide, “99 Snappy CTAs to Drive Website Conversions.” Then, scroll through your website – especially your homepage and services pages – and swap boring CTAs for bold CTAs.
Update #3: Refresh Your About Page with a Current Professional Headshot
If your headshot is more than two years old (or missing entirely), upload a new professional photo that shows your current self. People do business with people, and a current headshot builds immediate trust and connection with visitors.
Bonus tip: Use the same photo on your LinkedIn profile for consistent branding. This creates instant recognition when people move between platforms and reinforces your professional presence.
Your Action Steps: Simply upload your most recent headshot to your About page. Don’t have one? Book a headshot or brand photography session on your calendar right now. Once you get your photos back, update that bio headshot!
Update #4: Refresh Your Bio with Recent Wins and Credentials
While you’re on your About page, read through your bio with a critical eye. Then, add your latest certification, recent client success story, or business milestone. Fresh achievements signal that you’re actively growing and staying current in your field, which builds confidence in potential clients.
Outdated bios make businesses look stagnant, while current, compelling About pages demonstrate ongoing success and growth.
Your Action Steps: Revise your bio with current information on both your About page and your LinkedIn profile. If you’re struggling to write about yourself and need a complete refresh, reach out to me.
Update #5: Add an FAQ Section to Address Common Objections
Create a simple FAQ section on your services page(s) that addresses the questions your prospects ask most frequently. This proactive approach reduces friction in the buying process and shows you understand your customers’ concerns.
Answering objections upfront builds trust and often prevents visitors from leaving to “think about it” – or reach out to you with repetitive questions! You’re essentially having the sales conversation before the sales call. If you already have an FAQ page or FAQ section, read through the Q&A’s and make edits based on the questions you’re currently getting from prospects.
Your Action Steps: Read this article about how to create an effective FAQ page. Then, add a handful of questions and answers to your Services page – or at the very least, to the page of your most popular offer.
Ready to Make Your Website Work Harder?
Get to work on all five of these website content updates this week! Each one takes less than an hour to implement (often, just minutes), but the impact on your website’s efficacy can be immediate.
Connect with me on LinkedIn and let me know which update you’re tackling first. And if you need a writer to provide backup support, you know who to call. 😉