Building Brand Authority Beyond Social Media We all have a basic understanding of the term “asset,” right? In business, an…
You probably know by now that I’m a big fan of email marketing. I’m not alone! An estimated 54% of…
What if I told you that focusing on email marketing could be the key to your organization’s growth in 2025?
This isn’t hyperbole! Intentional email efforts yield real results, and email is several times more effective than social media in converting prospects.
Let’s explore the best practices for improving your email strategy in the year ahead.
It’s that time of year again. People are starting to think about the holidays, and brands are ramping up their seasonal promotions. Email inboxes are about to get filled to the brim with new promotions, sales, and donation requests.
So, what can you do to stand out?
Whether you want to make a big sale or get your nonprofit in front of key donors on Giving Tuesday, the key to thriving during this busy season is to walk that fine line between feeding the holiday shopping frenzy while actually offering genuine value to your audience.
Let’s talk about how email marketing can help you make the most of your seasonal marketing campaigns without overwhelming yourself or your audience!
Thought leadership is not just about being knowledgeable; it’s about being KNOWN for your knowledge, and using this expertise to help others.
For small businesses, embracing thought leadership as a strategy can be a game-changer! This blog will teach you how to build thought leadership through consistent content creation. It even includes four clear-cut steps for getting started.
Why do certain sales emails have you eagerly clicking “Buy Now” while others see the dreary fate of the trash bin in seconds?
The magic lies in the composition of the email – the carefully chosen words that captivate the reader, honestly show the value of your offer, and make the sale irresistible. In other words, it all comes down to the art and science of email copywriting.
In this article, I’ll share the strategies I use to craft high-converting sales email sequences. This formula will help you convert prospects into customers and clients. Inside, you’ll find templates for the six-email, automated sequence that your prospects will receive.
In today’s fast-changing market, real estate agents are finding that having a consistent digital presence is more important than ever! But constantly creating quality content while listing, showing, and selling houses can be a daunting task!
In this blog, I’ll break down why social media is so important for real estate agents and give you real-life examples of what you can post.
As small business owners and marketers, we put a lot of work into our email marketing efforts. But crafting emails that capture attention and drive our readers to take action is tricky!
This is where marketing psychology comes into play.
In a crowded digital landscape, you want to earn your spot in a busy person’s inbox. It takes only a second to unsubscribe – so make sure every missive is worthwhile to your audience! Let’s talk about five psychological principles that will help improve your email marketing efforts.
Are you sick of that pesky writer’s block? Today’s blog reveals my secret weapon: AI! Alongside four other proven strategies, I share how AI has revolutionized my writing process.
Are you struggling to drive conversions on your website? You probably need better calls to action! This blog post talks about the importance of strong, attention-grabbing CTAs. You’ll also learn why you should avoid passive CTAs like the plague! 😱
Building an email list is one of the most important things you’ll do as an entrepreneur. But getting started can feel so … overwhelming! Here are my biggest tips on how to build your email list without pulling your hair out!
I created my 2022 content marketing calendar in about an hour. Here’s my step-by-step process.
Have you recently hired a contracted content writer? Congrats on that great decision!!
I’m here to tell you that a successful, long-term relationship is possible. Here are my four best tips for getting the most out of your new writer.
As a creative person, it can sometimes be difficult to “force” creativity when I’m not feelin’ it… but still have to deliver.
So over the years, I’ve come up with some tips and tricks that help me stay productive. Here are my top five productivity tips!
Content marketing is all about creating a two-way conversation. Whether that conversation takes place in a social media inbox, in…