Seasonal Marketing Campaigns: How to Craft Compelling Email Content that Sells

It’s that time of year again. People are starting to think about the holidays, and brands are ramping up their seasonal promotions. Email inboxes are about to get filled to the brim with new promotions, sales, and donation requests.

So, what can you do to stand out?

Whether you want to make a big sale or get your nonprofit in front of key donors on Giving Tuesday, the key to thriving during this busy season is to walk that fine line between feeding the holiday shopping frenzy while actually offering genuine value to your audience.

Let’s talk about how email marketing can help you make the most of your seasonal marketing campaigns without overwhelming yourself or your audience!

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Want to be a Thought Leader? Try Content Marketing!

Thought leadership is not just about being knowledgeable; it’s about being KNOWN for your knowledge, and using this expertise to help others.

For small businesses, embracing thought leadership as a strategy can be a game-changer! This blog will teach you how to build thought leadership through consistent content creation. It even includes four clear-cut steps for getting started.

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Discover the Formula for the Perfect Sales Email Sequence

Why do certain sales emails have you eagerly clicking “Buy Now” while others see the dreary fate of the trash bin in seconds?

The magic lies in the composition of the email – the carefully chosen words that captivate the reader, honestly show the value of your offer, and make the sale irresistible. In other words, it all comes down to the art and science of email copywriting.

In this article, I’ll share the strategies I use to craft high-converting sales email sequences. This formula will help you convert prospects into customers and clients. Inside, you’ll find templates for the six-email, automated sequence that your prospects will receive.

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7 Social Media Post Ideas for Realtors

In today’s fast-changing market, real estate agents are finding that having a consistent digital presence is more important than ever! But constantly creating quality content while listing, showing, and selling houses can be a daunting task!

In this blog, I’ll break down why social media is so important for real estate agents and give you real-life examples of what you can post.

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The Psychology Behind Effective Email Marketing

As small business owners and marketers, we put a lot of work into our email marketing efforts. But crafting emails that capture attention and drive our readers to take action is tricky!

This is where marketing psychology comes into play.

In a crowded digital landscape, you want to earn your spot in a busy person’s inbox. It takes only a second to unsubscribe – so make sure every missive is worthwhile to your audience! Let’s talk about five psychological principles that will help improve your email marketing efforts.

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How to Defeat Writer’s Block with AI (and four other proven strategies!)

Are you sick of that pesky writer’s block? Today’s blog reveals my secret weapon: AI! Alongside four other proven strategies, I share how AI has revolutionized my writing process.

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99 Snappy CTAs to Drive Website Conversions

Are you struggling to drive conversions on your website? You probably need better calls to action! This blog post talks about the importance of strong, attention-grabbing CTAs. You’ll also learn why you should avoid passive CTAs like the plague! 😱

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How I Created My 2022 Content Calendar

I created my 2022 content marketing calendar in about an hour. Here’s my step-by-step process.

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Getting the Most Out of Your New Writer

Have you recently hired a contracted content writer? Congrats on that great decision!!

I’m here to tell you that a successful, long-term relationship is possible. Here are my four best tips for getting the most out of your new writer.

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5 Productivity Tips for Content Writers and Social Media Managers

As a creative person, it can sometimes be difficult to “force” creativity when I’m not feelin’ it… but still have to deliver.

So over the years, I’ve come up with some tips and tricks that help me stay productive. Here are my top five productivity tips!

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