You’ve just written an amazing blog article. Your content is insightful, your examples are compelling, and your advice is actionable.
But then you get to the end and… nothing. You wrap up with a generic “Thanks for reading!” and later, you wonder why your carefully crafted content isn’t driving the results you want.
Even the most brilliant blog post falls flat without a strategic ending. You can have the best SEO strategy that drives traffic to your article, and the most compelling statistics to back up your key points. But if your reader has nothing else to do, what was the point?
Bridge the gap between passive reading and active engagement with a strategic call to action at the end of your blog. Let’s go through some practical examples that will level up your blog writing and move the needle in your business!
1. Join Your Email List
Asking your readers to join your email list is an easy “ask.” They read the article to the end, found value, and are intrigued to hear more about what you have to say. So, invite them to join your email list with a simple CTA like:
“Want more insights like this delivered to your inbox? Join hundreds of subscribers who receive our weekly email newsletter! Get actionable tips for [specific benefit]. Click here to join.”
But make sure you give at least one benefit to joining, so they know what to expect.
2. Download a Free Resource
One of my personal favorite calls-to-action is a resource download. This is similar to the “Join my email newsletter list” but with an even more immediate benefit for the reader.
“Ready to put this into action? Download my free [specific resource] that walks you through exactly how to [solve their problem].”
The lead magnet will work best when it’s closely related to the blog content and offers immediate value. Then, assuming you have that lead magnet tied to your email marketing platform, you’ve also added their contact information to your list.
3. Follow on Social Media
If you’re especially active on a particular social media platform, and growing your followers is a strategic goal, then direct your blog readers to follow you.
“If this resonated with you, I have plenty more to share! Follow me on [platform] where I create [content type] for [your expertise area].”
Again, be specific! Many people have social media fatigue, so give them a really tangible reason to follow you on that platform. Here’s another example:
“Want to see how I actually implement [advice]? Follow my [platform] where I share the real, unfiltered behind-the-scenes of [what you do].”
4. Engage on Social Media
This social media CTA is even more specific: Ask people to engage with you on a specific social media platform. This works well if you taught them something new and want them to share about how their implementation went.
“Are you ready to try this out? Give it a go and then DM me over on [platform]. I can’t wait to hear how it worked out for you!”
IMHO, this replaces the old “comment below” that old-school bloggers used to use. Sure, some blogs still have comments turned on, but when was the last time you actually commented on a blog??
5. Share the Content
You can also end your article with an invitation to share the content with someone else. We are naturally inclined to be helpful, as humans, so simply ask your reader to spread the love.
“Know someone who needs to see this? Share this post with someone else who’s struggling with [specific problem you addressed].”
Here’s another way to phrase it:
“If you found this insightful, spread the word! Sharing this article helps it reach more people who are interested in [topic].”
While this CTA doesn’t necessarily build your business or drive visible engagement in the short term, you never know who you might reach.
6. Explore Related Content
What other articles have you written that your readers would enjoy? Keep them on your website longer by telling them what to read next, so they can find even more value from your brand.
“Want to dive deeper into this topic? Check out my post about [related topic] where I share [value].”
Make sure the new article is directly related to the content you just wrote, of course.
7. Further Reading List
This is similar to the idea above, but you’re literally going to give them a bulleted reading list:
“Want to keep learning? Here are [number] more resources that dive deeper into this topic: [bulleted list].”
I typically just list the blog/podcast/resource title and hyperlink it for each bullet point, but you could also provide a brief description for each. The end of this article includes an example of how the “further reading list” could look.
8. Throw Out a Challenge
The content you just created could lend itself well to a “challenge” for your readers, e.g., something they can try out right now to experience results.
“Ready to put this into practice? Here’s your challenge: [Specific, actionable task related to the blog content]. Try this over the next week, then leave me a comment over on [social media platform.] I love seeing real results from real people!”
A challenge like this reinforces your genuine desire to help your readers out.
9. Product/Service Soft Sell
Yes, it’s OK to promote what you sell, within your blogs. You can do this naturally throughout, create a pull-out box to draw attention to your offer, or simply include a genuine call-to-action at the end of the blog:
“If you’re ready to stop struggling with [problem], [product/service] is exactly what you need. [One sentence with the next step – buy now / book a consultation / etc].”
Don’t oversell here. Just 1-2 sentences sharing the genuine value that your product/service provides. And this should go without saying, but make sure your offer makes sense with the content you wrote in the blog!
10. Recommend an Affiliate Tool
Speaking of promoting, if you have affiliate partnerships and one relates to the article’s content, help your audience by genuinely sharing about a tool or resource you like:
“By the way, [tool/program name] is the exact tool I use to [accomplish what you discussed]. It’s been a game-changer!”
You could also expand this by a sentence or two, so people know exactly what you’re recommending and why. Make sure you include an affiliate disclosure statement, such as:
“This post contains affiliate links, which means I may receive a small commission, at no cost to you, if you make a purchase through my link. I only recommend products I use and genuinely love, and [tool] has been an integral part of my business growth!”
Never Stress About Blog CTAs Again!
Wrapping up your blogs with intention is key to giving your readers a clear next step. And after reading this blog, I hope you never have to agonize over your blog call-to-action again!
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