I’m all about quick wins! I love it when I listen to a podcast or have a conversation with another entrepreneur and learn something small that makes a BIG difference in my business.
Here are some examples of “quick tips” that have had a significant impact:
- Time blocking for better time management
- Using paid software to schedule social media posts
- Learning how to batch work tasks
- Managing my entire business inside Asana
So today, in the spirit of not gatekeeping knowledge, I want to give you a quick win! Let’s talk about optimizing your website to increase conversions.
Active Calls to Action for Your Website
One of the most effective ways to quickly improve your website is to use strong calls to action (CTAs). CTAs are buttons or hyperlinked text that encourage visitors to take specific actions on your website. They’re the key to turning website visitors into paying customers.
But too often, I see websites packed with passive CTAs. Passive CTAs, such as “Learn More” or “Read More,” don’t give your visitors a clear direction or any incentive to take action. Instead, they suggest that your offer is interesting but not compelling enough to warrant immediate action.
In other words, you lose momentum!
To drive more conversions, you need to use active and specific language that tells your visitors exactly what to do. So, when creating your CTAs, avoid passive language and opt for snappy, action-oriented phrases that motivate your visitors to take immediate action.
Ideas for Better Website Calls to Action
Are you guilty of having “Learn More” sprinkled throughout your website? It’s OK – you’re not alone! I completely understand that it’s hard to write around this passive phrase, so that’s why I want to help.
If you want to drive more website conversions, you need to use CTAs that stand out and make an action irresistible. That’s why I’ve put together this free guide with 99 snappy CTAs to inspire you. Honestly, I’d be shocked if you don’t find several that will work on your site, after downloading my guide!
Here’s a portion of the list:
- Book an Appointment
- Buy Now
- Change Starts Here
- Claim This Offer
- Get a Quote
- Get on the Waitlist
- Join Here
- Let’s Do This
- Place Your Order
- Reserve My Spot
- Start Here
- Start Your Journey
- Watch Video
In this 2-page PDF download, you’ll also find 12 CTAs for brick-and-mortar businesses and 12 CTAs for nonprofits.
Improve Your Website Today
Remember: People skim websites.
You need to capture their attention quickly and give them a reason to take action before they click away. By improving your CTAs, you’ll help your offers stand out, grab attention, and drive conversions!
Take 10 minutes right now to fix your website. All you need to do is:
- Download my free guide
- Log into your website’s back end
- Identify calls to action that are passive and swap them out