When I worked in the corporate world, someone gave me this small piece of leadership advice that has really stuck with me:
Always tell people what they can expect of you.
I really take this to heart when managing people, whether it’s a team of employees or a team of talented contractors. It’s important to me that I express the expectations they can have of me as their leader.
So, in the spirit of full transparency, I want to spell out what you – my follower, my client, my friend, my family member – can expect to see from me, as a business owner, this upcoming year.
Better Time Management
Even though I’ve written about time management, I need to improve in this area. I tend to pile my plate too full, not ask for help until it’s too late, and work more hours than is healthy. So in 2021, I vow to better manage my time and my projects – and better delegate to my talented team!
Tell More Stories
Better time management means I can commit to serving more small businesses and solopreneurs in the year ahead. It is my goal to grow my client base to include a wider diversity of clients in different industries. Content marketing is for everyone! And I want to tell more wonderful stories in 2021.
Write on More Topics
I set a goal in 2020 to freelance for a greater number of publications, but that fell to the wayside as I focused on building my client base, instead. This year, I want to stretch my writing abilities by writing for publications across the country.
Launch a Product
I teased this a little in my last blog: This year, I will launch a product to help small businesses and solopreneurs improve their content marketing efforts without having to invest in a coach or consultant. This will allow me to help more people than I can handle with my content marketing packages while still spreading my expertise and joy for storytelling. Stay tuned!
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I’m excited about what the coming year is going to offer! Leave me a comment below with a goal or expectation you have set for yourself, in 2021.