Portfolio - Emily Writes, LLC

Most small organizations struggle to create clear, consistent content for their online marketing efforts. At Emily Writes, our superpower is seamlessly fitting into your brand voice. We craft compelling, irresistible content that inspires, engages, and converts!

Choose One: Social Media Writing & Management | Other Publications | Website Writing | Blogs & Case Studies

Website Writing

Select Work

Gillespie Productions
New Company Website - designed by HeiPro Digital

Door Community Auditorium
New Nonprofit Website - designed by HeiPro Digital

Mighty Red Barn
New Consulting Website - designed by HeiPro Digital

Melissa Swink & Co.
New Company Website - designed by client

Sweet Willow Wellness
New Retail Website - designed by Melissa Swink & Co.

Renewing You
New Company Website - designed by Melissa Swink & Co.

StickerPrice, Inc.
New App Website - designed by client

Amplified Innovation
New Company Website - designed by client

Social Media Writing & Management

Select Current Work

#SocialSchool4EDU
Facebook | Instagram | Twitter | LinkedIn | YouTube

DC Farm for Vets
Facebook | Instagram

Tasha Schuh
Facebook | Instagram | LinkedIn | YouTube | TikTok

Gillespie Productions
LinkedIn | Facebook

Other Publications

Select Projects

Rachel Pedersen (social media influencer)
Guest Blog on Rachel's Business Website

St. Norbert College
Retaining Professional Female Millennials Through Mentoring

Doors + Hardware Magazine
Feature Article (ghostwritten)*
*Additional ghostwriting samples available upon request

Blogs & Case Studies

Select Current Work

Diamond Innovations
Twice Monthly Blog | Case Study

Gretchen Rehm Financial
LinkedIn Articles

Best Care MN
Weekly Blog

Emily Writes a Blog
LinkedIn Newsletter | Blog

Emily Writes A Blog

Boost Website Traffic and Improve User Experience with a Stellar FAQ Page

By emilywritesllc | December 13, 2024

Does your website have a dedicated spot for Frequently Asked Questions (FAQs)? While not absolutely necessary for every business website, in this blog, I’ll explain why an FAQ page can improve user experience and boost search engine visibility!

100 Engaging Calls-to-Action for Social Media

By emilywritesllc | November 14, 2024

Is organic social media dead?!

I believe there’s still a time and place for unpaid content. But you MUST encourage engagement on your posts if you’re going to get any traction.

Read this article to discover 100 engaging calls to action you can use!

How to Use Content Buckets to Create Your Marketing Content Calendar

By emilywritesllc | October 31, 2024

Ready to overhaul your marketing content calendar?

Whether you have NO existing organizational system and fly by the seat of your pants (hey, we’ve all been there!) or you have a structure in place but would love another perspective, today’s blog is for you.

Learn my 4-step process for creating a marketing content calendar, using a concept I call “content buckets.”

Seasonal Marketing Campaigns: How to Craft Compelling Email Content that Sells

By emilywritesllc | October 17, 2024

It’s that time of year again. People are starting to think about the holidays, and brands are ramping up their seasonal promotions. Email inboxes are about to get filled to the brim with new promotions, sales, and donation requests.

So, what can you do to stand out?

Whether you want to make a big sale or get your nonprofit in front of key donors on Giving Tuesday, the key to thriving during this busy season is to walk that fine line between feeding the holiday shopping frenzy while actually offering genuine value to your audience.

Let’s talk about how email marketing can help you make the most of your seasonal marketing campaigns without overwhelming yourself or your audience!

10 Common Website Content Mistakes

By emilywritesllc | October 3, 2024

A cringy billboard. A glaring typo on a restaurant menu. An annoying grammar mistake in a news headline. As a writer, I can’t help but notice errors in written content. You can relate if you have even a passing interest in marketing or communications! Does your company website pass the test? Let’s review some common website content mistakes so you can improve your user experience and increase your conversion rates.

12 Social Media Post Ideas for Churches and Nonprofits

By emilywritesllc | September 19, 2024

If you’re responsible for social media at a church or nonprofit organization, this blog is for you. Let’s explore how to harness the power of social media to maximize your outreach and impact!

How to Find Great Ideas for Your Long-form Content

By emilywritesllc | September 6, 2024

Churning out marketing content can feel overwhelming, especially when you’re running out of ideas for topics. This blog is designed to solve that problem! Learn about the different types of long-form content, why it’s so effective, and six practical strategies for compiling fresh ideas. Which strategy will you use first?

How to Craft the Perfect Email Newsletter: Content Ideas to Engage and Nurture Your List

By emilywritesllc | August 22, 2024

Knowing that you need to start an email newsletter list is one thing. Actually DOING it is quite another!

Don’t let a lack of content ideas hold you back from starting work on this incredibly valuable marketing tool! Here are some tips for delivering content that will engage and nurture your list to eventually turn your subscribers into some of your business’s biggest fans.

Balancing SEO and Readability in Website Content Writing

By emilywritesllc | August 8, 2024

Striking the perfect balance between SEO (Search Engine Optimization) and good, readable content can be a daunting challenge for small businesses.

Have you struggled to produce content that not only pleases algorithms but also appeals to real human beings? This blog will help you untangle that dilemma!

Social Media Post Ideas for Consultants and Coaches

By emilywritesllc | July 25, 2024

Being a coach or consultant is a rewarding career path – but coming up with fresh social media post ideas after a long day of helping your clients doesn’t always sound like fun!

In this blog, I will share some of my favorite social media post ideas for consultants and coaches – and some great real-life examples, too!

Want to be a Thought Leader? Try Content Marketing!

By emilywritesllc | July 11, 2024

Thought leadership is not just about being knowledgeable; it’s about being KNOWN for your knowledge, and using this expertise to help others.

For small businesses, embracing thought leadership as a strategy can be a game-changer! This blog will teach you how to build thought leadership through consistent content creation. It even includes four clear-cut steps for getting started.

Five Non-Negotiable Elements of a Homepage

By emilywritesllc | June 13, 2024

Your website is your “home” online! But is your homepage pulling its weight? This blog will go over the five non-negotiable elements of your website homepage. PS: It includes a bunch of examples!

Six Social Media Post Ideas for Photographers

By emilywritesllc | May 30, 2024

Post:
Photographers have to get creative when marketing themselves, especially in highly populated areas or tourist destinations. But it doesn’t have to cost a fortune! Social media is free, and with the tips and ideas provided in this blog, you’ll be well on your way to filling your calendar for the foreseeable future.

How to Brainstorm New Social Media Post Ideas for Your Small Business

By emilywritesllc | May 16, 2024

With summer coming up, it’s the perfect time to reevaluate your social media strategy. If you’re feeling a bit stuck and not sure where to go next, check out this article for a behind-the-scenes look at my top 5 tips for generating new social media post ideas.

Discover the Formula for the Perfect Sales Email Sequence

By emilywritesllc | May 2, 2024

Why do certain sales emails have you eagerly clicking “Buy Now” while others see the dreary fate of the trash bin in seconds?

The magic lies in the composition of the email – the carefully chosen words that captivate the reader, honestly show the value of your offer, and make the sale irresistible. In other words, it all comes down to the art and science of email copywriting.

In this article, I’ll share the strategies I use to craft high-converting sales email sequences. This formula will help you convert prospects into customers and clients. Inside, you’ll find templates for the six-email, automated sequence that your prospects will receive.

The Secret Sauce to a Sticky Landing Page

By emilywritesllc | April 18, 2024

Have you ever wondered why some landing pages hold your attention like a magnet, convincing you to buy, while others make you bounce faster than a rubber ball?

The difference lies in the “secret sauce” – the words used to draw in the reader and make an offer irresistible! Copywriting magic turns a casual visitor into a loyal customer.

In this article, I’m going to show you exactly how to write great copy for your next landing page. Learn best practices AND explore three hands-on examples!

7 Social Media Post Ideas for Realtors

By emilywritesllc | April 3, 2024

In today’s fast-changing market, real estate agents are finding that having a consistent digital presence is more important than ever! But constantly creating quality content while listing, showing, and selling houses can be a daunting task!

In this blog, I’ll break down why social media is so important for real estate agents and give you real-life examples of what you can post.

How to Use Asana for Project Management (by yourself or with a team!)

By emilywritesllc | March 21, 2024

If you’re anything like me, your plate is full of responsibilities and your mind is packed with ideas. Digital organization tools like Asana give you a place to put all of that chaos and creativity in order.

In this blog, I’m excited to show you exactly how I use Asana to save time in my business operations. I’ll give you helpful examples that you can use, whether you’re a solopreneur or part of a larger team.

The Psychology Behind Effective Email Marketing

By emilywritesllc | March 7, 2024

As small business owners and marketers, we put a lot of work into our email marketing efforts. But crafting emails that capture attention and drive our readers to take action is tricky!

This is where marketing psychology comes into play.

In a crowded digital landscape, you want to earn your spot in a busy person’s inbox. It takes only a second to unsubscribe – so make sure every missive is worthwhile to your audience! Let’s talk about five psychological principles that will help improve your email marketing efforts.

How to Write a Great Website Homepage

By emilywritesllc | February 22, 2024

Writing content for a website homepage can feel really daunting, but it’s easier when you have a checklist in hand. Allow me to pull back the curtain and share my exact process for writing content for a website homepage!

Marketing Skills Every Entrepreneur Needs to Succeed

By emilywritesllc | January 25, 2024

You can build a successful business without taking every single tip from every “marketing guru” on the internet. You can design a content marketing strategy that will work for you without forcing yourself to do things you dislike.

But IMHO, there are five marketing skills that every entrepreneur needs to master. Take a look at my latest article, and then let me know what you’d add to my list!

Is It Worth Having a Website for a Small Business?

By emilywritesllc | January 11, 2024

Do service providers really need a website? Could you just get by with a great social media presence?

In this blog, I’m going to make the case that small businesses DO need professional websites! In fact, I’ll give you 14 succinct reasons why.

9 Ways to Use Generative AI to Improve Your Writing

By emilywritesllc | November 30, 2023

This blog provides nine ways I’m using generative AI to improve my creativity and efficiency as a writer. These methods have helped me overcome writer’s block and achieve a better work/life balance since I’m able to do more work in less time!

What’s the Difference Between Copywriting and Content Writing?

By emilywritesllc | November 16, 2023

Pop Quiz: If you’re hiring someone to rewrite your website, should you choose a content writer or a copywriter? What about an ebook? Or a slogan?

There’s a gray line between “copywriting” and “content writing” that I aim to define in this blog. When you’re done reading it, I’d love to hear your opinion on how you define each role!