Portfolio - Emily Writes, LLC

Most small organizations struggle to create clear, consistent content for their online marketing efforts. At Emily Writes, our superpower is seamlessly fitting into your brand voice. We craft compelling, irresistible content that inspires, engages, and converts!

Choose One: Social Media Writing & Management | Other Publications | Website Writing | Blogs & Case Studies

Website Writing

Select Work

Gillespie Productions
New Company Website - designed by HeiPro Digital

Door Community Auditorium
New Nonprofit Website - designed by HeiPro Digital

Mighty Red Barn
New Consulting Website - designed by HeiPro Digital

Doberman Rescue of North Texas
New Website - designed by HeiPro Digital

StickerPrice, Inc.
New App Website - designed by client

Citywide Exterior Repair
New Company Website - designed by Yucca Designs

Sweet Willow Wellness
New Retail Website - designed by Melissa Swink & Co.

Renewing You
New Company Website - designed by Melissa Swink & Co.

Melissa Swink & Co.
New Company Website - designed by client

Amplified Innovation
New Company Website - designed by client

Social Media Writing & Management

Select Current Work

#SocialSchool4EDU
Facebook | Instagram | Twitter | LinkedIn | YouTube

DC Farm for Vets
Facebook | Instagram

Tasha Schuh
Facebook | Instagram | LinkedIn | YouTube | TikTok

Gillespie Productions
LinkedIn | Facebook

Other Publications

Select Projects

Rachel Pedersen (social media influencer)
Guest Blog on Rachel's Business Website

St. Norbert College
Retaining Professional Female Millennials Through Mentoring

Doors + Hardware Magazine
Feature Article (ghostwritten)*
*Additional ghostwriting samples available upon request

Blogs & Case Studies

Select Current Work

Diamond Innovations
Twice Monthly Blog | Case Study

Gretchen Rehm Financial
LinkedIn Articles

Best Care MN
Weekly Blog

Emily Writes a Blog
LinkedIn Newsletter | Blog

Emily Writes A Blog

How to Collect Website Case Studies and Testimonials

By emilywritesllc | April 17, 2025

You could spend months crafting the perfect content for your website. But genuine customer reviews – even if they’re imperfectly…

How to Improve Website Conversions

By emilywritesllc | February 20, 2025

I often see websites packed with passive calls to action, such as “Learn More” or “Read More.” These CTAs don’t give your visitors a clear direction or any incentive to take action.

To drive more conversions, you need to use active and specific language that tells your visitors EXACTLY what to do! Read today’s blog for a ton of helpful examples.

Content Marketing Ideas for Financial Professionals

By emilywritesllc | February 6, 2025

When marketing yourself as a financial professional, you need to prioritize a strategy that builds trust and thought leadership. One of the best ways to do this is to create marketing content that proves that you are competent and trustworthy!

Today’s blog is for insurance agents, estate planners, and wealth advisors. You’ll learn my tried-and-true strategy for a consistent, achievable content marketing plan that works.

How to Use Asana for Content Marketing Consistency

By emilywritesllc | January 23, 2025

I love using Asana to organize my content marketing efforts, so in the blog, I want to pull back the curtain and show you exactly how you can improve your consistency using this project management tool

Email Marketing Best Practices in 2025

By emilywritesllc | January 10, 2025

What if I told you that focusing on email marketing could be the key to your organization’s growth in 2025?

This isn’t hyperbole! Intentional email efforts yield real results, and email is several times more effective than social media in converting prospects.

Let’s explore the best practices for improving your email strategy in the year ahead.

Boost Website Traffic and Improve User Experience with a Stellar FAQ Page

By emilywritesllc | December 13, 2024

Does your website have a dedicated spot for Frequently Asked Questions (FAQs)? While not absolutely necessary for every business website, in this blog, I’ll explain why an FAQ page can improve user experience and boost search engine visibility!

Seasonal Marketing Campaigns: How to Craft Compelling Email Content that Sells

By emilywritesllc | October 17, 2024

It’s that time of year again. People are starting to think about the holidays, and brands are ramping up their seasonal promotions. Email inboxes are about to get filled to the brim with new promotions, sales, and donation requests.

So, what can you do to stand out?

Whether you want to make a big sale or get your nonprofit in front of key donors on Giving Tuesday, the key to thriving during this busy season is to walk that fine line between feeding the holiday shopping frenzy while actually offering genuine value to your audience.

Let’s talk about how email marketing can help you make the most of your seasonal marketing campaigns without overwhelming yourself or your audience!

10 Common Website Content Mistakes

By emilywritesllc | October 3, 2024

A cringy billboard. A glaring typo on a restaurant menu. An annoying grammar mistake in a news headline. As a writer, I can’t help but notice errors in written content. You can relate if you have even a passing interest in marketing or communications! Does your company website pass the test? Let’s review some common website content mistakes so you can improve your user experience and increase your conversion rates.

How to Find Great Ideas for Your Long-form Content

By emilywritesllc | September 6, 2024

Churning out marketing content can feel overwhelming, especially when you’re running out of ideas for topics. This blog is designed to solve that problem! Learn about the different types of long-form content, why it’s so effective, and six practical strategies for compiling fresh ideas. Which strategy will you use first?

How to Craft the Perfect Email Newsletter: Content Ideas to Engage and Nurture Your List

By emilywritesllc | August 22, 2024

Knowing that you need to start an email newsletter list is one thing. Actually DOING it is quite another!

Don’t let a lack of content ideas hold you back from starting work on this incredibly valuable marketing tool! Here are some tips for delivering content that will engage and nurture your list to eventually turn your subscribers into some of your business’s biggest fans.

Balancing SEO and Readability in Website Content Writing

By emilywritesllc | August 8, 2024

Striking the perfect balance between SEO (Search Engine Optimization) and good, readable content can be a daunting challenge for small businesses.

Have you struggled to produce content that not only pleases algorithms but also appeals to real human beings? This blog will help you untangle that dilemma!

Five Non-Negotiable Elements of a Homepage

By emilywritesllc | June 13, 2024

Your website is your “home” online! But is your homepage pulling its weight? This blog will go over the five non-negotiable elements of your website homepage. PS: It includes a bunch of examples!

Discover the Formula for the Perfect Sales Email Sequence

By emilywritesllc | May 2, 2024

Why do certain sales emails have you eagerly clicking “Buy Now” while others see the dreary fate of the trash bin in seconds?

The magic lies in the composition of the email – the carefully chosen words that captivate the reader, honestly show the value of your offer, and make the sale irresistible. In other words, it all comes down to the art and science of email copywriting.

In this article, I’ll share the strategies I use to craft high-converting sales email sequences. This formula will help you convert prospects into customers and clients. Inside, you’ll find templates for the six-email, automated sequence that your prospects will receive.

The Secret Sauce to a Sticky Landing Page

By emilywritesllc | April 18, 2024

Have you ever wondered why some landing pages hold your attention like a magnet, convincing you to buy, while others make you bounce faster than a rubber ball?

The difference lies in the “secret sauce” – the words used to draw in the reader and make an offer irresistible! Copywriting magic turns a casual visitor into a loyal customer.

In this article, I’m going to show you exactly how to write great copy for your next landing page. Learn best practices AND explore three hands-on examples!